Dheeraj Sharma

Indian Institute of Management (IIM), Rohtak

Maharshi Dayanand University

Delhi Rd

Rohtak, Haryana 124001

India

SCHOLARLY PAPERS

2

DOWNLOADS

61

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Consumers’ Expectations of Sales Events: How Satisfied are Consumer with Shopping During Sales Events?

International Journal of Management and Marketing Research, v. 10 (1) p. 57-68
Number of pages: 12 Posted: 08 Nov 2017
Dheeraj Sharma, Shaheen Borna and Jennifer P. Bott
Indian Institute of Management (IIM), Rohtak, Ball State University and Ball State University - Miller College of Business
Downloads 61 (377,700)

Abstract:

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Sale Events, Consumer Participation, Expectation of Savings, Realization Rate of Expected Savings

2.

Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach

Journal of the Academy of Marketing Science, Volume 44, Issue 2, pp 206–217
Posted: 12 Jan 2017
Varsha Verma, Dheeraj Sharma and Jagdish Sheth
Indian Institute of Management (IIM), Ahmedabad, Indian Institute of Management (IIM), Rohtak and Emory University - Goizueta Business School

Abstract:

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