Siddhartha Sharma

Kelley School of Business, Indiana University

Assistant Professor

1275 E 10th St

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

5

DOWNLOADS

756

SSRN CITATIONS

2

CROSSREF CITATIONS

6

Scholarly Papers (5)

1.

Advertising on Online Marketplaces: Information Asymmetry and the Relevance of Sponsored Listings

Number of pages: 42 Posted: 04 Aug 2017 Last Revised: 17 Dec 2019
Vibhanshu Abhishek, Kinshuk Jerath and Siddhartha Sharma
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and Kelley School of Business, Indiana University
Downloads 365 (95,301)
Citation 6

Abstract:

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E-commerce, Sponsored Search, Advertising, Product Heterogeneity, Platform, Asymmetric Information

2.

I Hear You: Does Quality Improve with Customer Voice?

Number of pages: 51 Posted: 20 Oct 2019 Last Revised: 03 Aug 2020
Michael G. Foster School of Business, Marshall School of Business, University of Southern California and Kelley School of Business, Indiana University
Downloads 196 (180,309)
Citation 2

Abstract:

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Online reviews, Reputation management, TripAdvisor, Expedia, Hotel industry, Sentiment analysis, Sentence embeddings

3.

When TV Becomes a Stream: Content Decisions of a Video On Demand Service

Number of pages: 49 Posted: 05 Jun 2020 Last Revised: 02 Feb 2021
Nikhil George, Siddhartha Sharma and Rahul Telang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Kelley School of Business, Indiana University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 73 (371,344)

Abstract:

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VOD, Entertainment Industry, Quality, Netflix, Streaming platforms

4.

Entry of Platforms into Complementary Hardware Access Product Markets

Forthcoming in Marketing Science
Number of pages: 33 Posted: 10 Jun 2020 Last Revised: 15 Jun 2020
Siddhartha Sharma and Amit Mehra
Kelley School of Business, Indiana University and University of Texas at Dallas
Downloads 63 (401,649)

Abstract:

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Platform, Two-sided markets, Advertising, Envelopment, Quality competition, Price competition, Spokes model, Vertical integration

5.

The Impact of Digital Book Readers on Print Sales: Analysis using Genre Exposure Heterogeneity

Number of pages: 33 Posted: 12 May 2020
Siddhartha Sharma, Rahul Telang and Alejandro Zentner
Kelley School of Business, Indiana University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and The University of Texas at Dallas - Naveen Jindal School of Management
Downloads 59 (414,965)

Abstract:

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e-book, digital channel, publishing, cannibalization