Salvador Barrio-Garcia

University of Granada

C/Rector López Argueta S/N

Granada, Granada 18071

Spain

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Scholarly Papers (1)

1.

A Longitudinal Cross-Product Analysis of Media-Budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

Number of pages: 43 Posted: 07 Aug 2017
Salvador Barrio-Garcia, Wagner A. Kamakura and Teodoro Luque-Martinez
University of Granada, Rice University and University of Granada
Downloads 11 (621,824)

Abstract:

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Advertising, Media Budget, Media Choices, Internet, Economic Recession