Peipei Guo

Shanghai University of Finance and Economics - School of Information Management and Engineering

No. 100 Wudong Road

Shanghai, Shanghai 200433

China

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Scholarly Papers (1)

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Can 'Gold Medal' Sellers Earn Gold? The Impact of Short-Term Reputation on Product Sales

Posted: 22 Aug 2017 Last Revised: 10 Jan 2018
University of Florida - Warrington College of Business, Virginia Polytechnic Institute & State University - Department of Accounting and Information Systems, Shanghai University of Finance and Economics - School of Information Management and Engineering, Shanghai University of Finance and Economics and University of Florida - Warrington College of Business Administration

Abstract:

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Reputation System, Online Markets, Product Uncertainty, Seller Uncertainty, Word of Mouth