Brian Rongqing Han

Gies College of Business, UIUC

1206 South Sixth Street

Champaign, IL 61820

United States

SCHOLARLY PAPERS

5

DOWNLOADS

1,130

SSRN CITATIONS

5

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

This article has been accepted for publication in MIS Quarterly on behalf of the Regents of the University of Minnesota and the MIS Research Center.
Number of pages: 58 Posted: 20 Sep 2019 Last Revised: 12 Sep 2022
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 468 (115,401)
Citation 6

Abstract:

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offline platform, last-mile, randomized field experiment, induced interaction, generalized random forest

2.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Management Science
Number of pages: 47 Posted: 16 Apr 2020 Last Revised: 19 Aug 2023
Brian Rongqing Han, Leon Yang Chu, Tianshu Sun and Lixia Wu
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 296 (192,091)

Abstract:

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling

3.

Maximizing Intervention Effectiveness

Number of pages: 59 Posted: 29 Aug 2017 Last Revised: 13 Sep 2019
Vishal Gupta, Brian Rongqing Han, Song-Hee Kim and Hyung Paek
University of Southern California - Marshall School of Business, Gies College of Business, UIUC, Seoul National University - Business School and Yale University - Yale New Haven Hospital (YNHH)
Downloads 266 (214,172)
Citation 3

Abstract:

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analytics, robust optimization, intervention effectiveness, healthcare

4.

Value of Autonomous Last-mile Delivery: Evidence from Alibaba

Number of pages: 33 Posted: 18 Mar 2024
Brian Rongqing Han, Meng Li, Yanan Zhang and Peng Li
Gies College of Business, UIUC, University of Houston - Department of Decision & Information Sciences, Shanghai Jianqiao University and Cainiao Network
Downloads 100 (490,055)

Abstract:

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retailing, last-mile delivery, artificial intelligence, autonomous vehicles, difference-in-differences

5.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Manufacturing & Service Operations Management 2022
Posted: 20 Jul 2020 Last Revised: 12 Sep 2022
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu and Lixia Wu
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, Cheung Kong Graduate School of Business and Alibaba Group

Abstract:

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e-commerce, COVID-19, containment measures, digital resilience, logistics