Olga Lupova

National Research University Higher School of Economics

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

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Scholarly Papers (1)

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An Analysis of Brand Association Perception Using N400 Evoked Potential

Higher School of Economics Research Paper No. 77/PSY/2017
Number of pages: 17 Posted: 31 Aug 2017
National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics, National Research University Higher School of Economics and National Research University Higher School of Economics - Centre for Cognition and Decision Making
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Abstract:

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event-related potential method, N400, electroencephalography, neuromarketing, brand associations