Vasily Klucharev

National Research University Higher School of Economics (Moscow)

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

  • National Research University Higher School of Economics (Moscow)

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An Analysis of Brand Association Perception Using N400 Evoked Potential

Higher School of Economics Research Paper No. 77/PSY/2017
Number of pages: 17 Posted: 31 Aug 2017
Anastasia Nedelko, Olga Lupova, Alexey Gorin, Aleksandra Kuznetsova, Vasily Klucharev and Anna Shestakova
National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow) and National Research University Higher School of Economics (Moscow) - Centre for Cognition and Decision Making
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Abstract:

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event-related potential method, N400, electroencephalography, neuromarketing, brand associations