Yixing Chen

Mays Business School, Texas A&M University

Doctoral Student in Business Administration (Marketing)

College Station, TX

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Posted: 28 Jun 2019 Last Revised: 02 Oct 2019
Mays Business School, Texas A&M University, Iowa State University, Texas A&M University - Department of Marketing, Rice University, University of Texas at Dallas - Southwestern Medical Center and University of Texas at Dallas - Southwestern Medical Center

Abstract:

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Cancer outreach intervention, targeted marketing, preventive care, randomized field experiment, machine learning, causal forests

2.

Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending

Mays Business School Research Paper No. 3162837
Posted: 03 May 2018 Last Revised: 12 Jun 2019
Yixing Chen, Vikas Mittal and Shrihari Sridhar
Mays Business School, Texas A&M University, Rice University and Texas A&M University - Department of Marketing

Abstract:

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non-profit, marketing-mix investments, internet access spending, observational data, public school districts, household broadband coverage