Neha Bhargava

Facebook

1601 S. California Ave.

Palo Alto, CA 94304

United States

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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Forthcoming at Marketing Science

Number of pages: 54 Posted: 09 Sep 2017 Last Revised: 07 Oct 2018

Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Northwestern University - Kellogg School of Management, Northwestern University - Kellogg School of Management, Facebook and Facebook

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