Shun-Yang Lee

Northeastern University - Marketing Area

Boston, MA 02115

United States

SCHOLARLY PAPERS

7

DOWNLOADS

886

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (7)

1.

When Social Endorsement Hurts: The Negative Effect of “Likes” on Facebook Ads

Number of pages: 53 Posted: 07 Nov 2017 Last Revised: 02 Dec 2021
Ashish Agarwal, Shun-Yang Lee and Andrew B. Whinston
University of Texas at Austin - Red McCombs School of Business, Northeastern University - Marketing Area and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 224 (193,589)

Abstract:

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Social Media Advertising, Field Experiment, Social Endorsement, Reactance

2.

Sentiment Manipulation in Online Platforms: An Analysis of Movie Tweets

Production and Operations Management, Forthcoming , University of Connecticut School of Business Research Paper No. 17-14
Number of pages: 73 Posted: 09 Oct 2017 Last Revised: 12 Dec 2017
Shun-Yang Lee, Liangfei Qiu and Andrew B. Whinston
Northeastern University - Marketing Area, University of Florida - Warrington College of Business Administration and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 172 (245,138)
Citation 1

Abstract:

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Digital Platforms, Sentiment Manipulation, Competition Intensity

3.

Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior

Sulin Ba, Shu He, and Shun-Yang Lee, Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior. Production and Operations Management (2021), https://doi.org/10.1111/poms.13577
Number of pages: 42 Posted: 14 Jan 2021 Last Revised: 27 Oct 2021
Sulin Ba, Shu He and Shun-Yang Lee
University of Connecticut School of Business, University of Connecticut - Department of Operations & Information Management and Northeastern University - Marketing Area
Downloads 168 (249,953)

Abstract:

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mobile application adoption, price sensitivity, search behavior, consumer heterogeneity

4.

Financial Incentives Dampen Altruism in Online Pro-social Contributions: A Study of Online Reviews

Information Systems Research, Forthcoming
Number of pages: 34 Posted: 19 Oct 2020
National University of Singapore (NUS), Northeastern University - Marketing Area, University of Texas at Austin - Department of Information, Risk and Operations Management and Tsinghua University - School of Economics & Management
Downloads 110 (345,704)
Citation 2

Abstract:

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altruism, financial incentives, pro-social behavior, self-determination theory, spillover effect

5.

Is Best Answer Really the Best Answer? The Politeness Bias

MIS Quarterly 43(2), 579-600. (2019)
Number of pages: 64 Posted: 18 Nov 2021
Shun-Yang Lee, Huaxia Rui and Andrew B. Whinston
Northeastern University - Marketing Area, University of Rochester - Simon Business School and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 103 (361,404)

Abstract:

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knowledge management, community-based question answering, politeness theory, cognitive bias

6.

Open Voice or Private Message? The Hidden Tug-of-War on Social Media Customer Service

Number of pages: 52 Posted: 17 Dec 2021
Shu He, Shun-Yang Lee and Huaxia Rui
University of Connecticut - Department of Operations & Information Management, Northeastern University - Marketing Area and University of Rochester - Simon Business School
Downloads 78 (428,505)

Abstract:

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social media, customer service, communication channel, complaint, natural experiment

7.

Mitigating the Adverse Effect of Monetary Incentives on Voluntary Contributions

Journal of Management Information Systems, 38(1), 82-107 (2021)
Number of pages: 45 Posted: 12 Feb 2022
National University of Singapore (NUS), Northeastern University - Marketing Area, University of Texas at Austin - Department of Information, Risk and Operations Management and Tsinghua University - School of Economics & Management
Downloads 31 (634,537)

Abstract:

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volunteer, altruism, monetary incentives, goal-setting, challenge-seeking