Joseph Pancras

University of Connecticut - Department of Marketing

Storrs, CT 06269

United States

  • University of Connecticut - Department of Marketing

SCHOLARLY PAPERS

1

DOWNLOADS

704

SSRN CITATIONS

6

CROSSREF CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers

Wang, L., Gunasti K., Shankar, R., Pancras, J. Gopal, R., Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers, MISQ (Management information systems quarterly), Forthcoming
Number of pages: 31 Posted: 19 Oct 2020 Last Revised: 12 May 2022
Lei Wang, Kunter Gunasti, Ramesh Shankar, Joseph Pancras and Ram Gopal
Pennsylvania State University - Smeal College of Business, Washington State University, University of Connecticut - Department of Operations & Information Management, University of Connecticut - Department of Marketing and University of Warwick
Downloads 704 (72,227)
Citation 8

Abstract:

Loading...

gamification, word-of-mouth, badge, competence