Johanna Brunneder

EDHEC Business School

Assistant Professor in Marketing

58 rue du Port

Lille, 59046

France

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Scholarly Papers (1)

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The Self-Creation Effect: Making a Product Supports Its Mindful Consumption and the Consumer's Well-Being

Number of pages: 21 Posted: 29 May 2018
Johanna Brunneder and Utpal M. Dholakia
EDHEC Business School and Rice University - Jesse H. Jones Graduate School of Business
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Citation 1

Abstract:

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Product self-creation; Mindfulness; Mindful consumption; Consumer well-being; Consciousness