Wenchang Zhang

Indiana University, Kelley School of Business

Assistant Professor

Business 670

1309 E. Tenth Street

Bloomington, IN 47401

United States

http://www.wenchangzhang.com/

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 70,700

SSRN RANKINGS

Top 70,700

in Total Papers Downloads

824

SSRN CITATIONS
Rank 47,210

SSRN RANKINGS

Top 47,210

in Total Papers Citations

9

CROSSREF CITATIONS

5

Scholarly Papers (4)

1.

Information Provision in Two-Sided Platforms: Optimizing for Supply

Number of pages: 67 Posted: 01 Jul 2020 Last Revised: 28 Dec 2021
Stanford Graduate School of Business, University of California, Berkeley - Haas School of Business and Indiana University, Kelley School of Business
Downloads 370 (112,513)
Citation 5

Abstract:

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platform operations, information provision, social learning, product line design, gig economy

2.

Managing Market Thickness in Online Business-to-Business Markets

Kelley School of Business Research Paper No. 19-51, Stanford University Graduate School of Business Research Paper No. 3442379
Number of pages: 68 Posted: 25 Aug 2019 Last Revised: 26 Jun 2020
Stanford Graduate School of Business, University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - The Wharton School and Indiana University, Kelley School of Business
Downloads 248 (170,842)
Citation 8

Abstract:

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Online markets; Market clearing; Market thickness, Matching supply with demand; Natural experiment; Structural estimation

3.

Marketplace Expansion through Marquee Seller Adoption: Externalities and Quality Implications

Number of pages: 79 Posted: 18 Oct 2021 Last Revised: 02 Dec 2021
Wenchang Zhang, Wedad J. Elmaghraby and Ashish Kabra
Indiana University, Kelley School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 138 (285,307)

Abstract:

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marketplaces, empirical OM, quantity competition, difference-in-differences

4.

The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce

Kelley School of Business Research Paper Forthcoming
Number of pages: 40 Posted: 16 May 2022 Last Revised: 28 May 2022
Wenchang Zhang, Che-Wei Liu, Liu Ming and Yue Cheng
Indiana University, Kelley School of Business, Indiana University Bloomington - Kelley School of Business, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 68 (452,884)

Abstract:

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Live streaming commerce, Lucky draw, Sales effects, Negative spillover, Difference-in-differences