Wenchang Zhang

Indiana University, Kelley School of Business

Assistant Professor

Business 670

1309 E. Tenth Street

Bloomington, IN 47401

United States

http://www.wenchangzhang.com/

  • Indiana University, Kelley School of Business

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 23,790

SSRN RANKINGS

Top 23,790

in Total Papers Downloads

4,525

TOTAL CITATIONS
Rank 27,285

SSRN RANKINGS

Top 27,285

in Total Papers Citations

35

Ideas:
“  Operational problems in on-demand delivery and live-streaming commerce platforms  ”

  • Indiana University, Kelley School of Business

Scholarly Papers (8)

Actions:
Email selected abstracts
1.

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Production and Operations Management, accepted
Number of pages: 52 Posted: 16 May 2022 Last Revised: 14 Jun 2023
Wenchang Zhang, Che-Wei Liu, Liu Ming and Yue Cheng
Indiana University, Kelley School of Business, Arizona State University (ASU) - W.P. Carey School of Business, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 1,077 (43,714)

Abstract:

Loading...

Live streaming commerce, Lucky draw, Sales effects, Negative spillover, Difference-in-differences

2.

Information Provision in Two-Sided Platforms: Optimizing for Supply

Kelley School of Business Research Paper Forthcoming
Number of pages: 68 Posted: 01 Jul 2020 Last Revised: 14 Nov 2022
Kostas Bimpikis, Yiangos Papanastasiou and Wenchang Zhang
Stanford Graduate School of Business, Rice University - Jesse H. Jones Graduate School of Business and Indiana University, Kelley School of Business
Downloads 865 (59,183)
Citation 5

Abstract:

Loading...

platform operations, information provision, social learning, product line design, gig economy

3.

Navigating Live-Streaming Commerce: A Tale of Two Strategies – Price Discounts and Short Videos

Kelley School of Business Research Paper No. 2022-11
Number of pages: 43 Posted: 08 Jul 2022 Last Revised: 30 May 2023
Yue Cheng, Che-Wei Liu and Wenchang Zhang
HSBC Business School, Peking University, Arizona State University (ASU) - W.P. Carey School of Business and Indiana University, Kelley School of Business
Downloads 658 (84,741)

Abstract:

Loading...

Short Video, Live Streaming Commerce, Price Discounts, TikTok

4.

Restaurant Density and Delivery Speed in Food Delivery Platforms

Kelley School of Business Research Paper 2023-4419279
Number of pages: 48 Posted: 17 Apr 2023 Last Revised: 04 Mar 2024
Wenchang Zhang, Zhanzhi Zheng and Ruomeng Cui
Indiana University, Kelley School of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Emory University - Goizueta Business School
Downloads 650 (86,211)

Abstract:

Loading...

Food-delivery platforms, restaurant density, platform expansion, delivery efficiency

5.

Reducing Traffic Incidents in Meal Deliveries: Penalize the Platform or its Independent Drivers?

Kelley School of Business Research Paper No. 2022-09
Number of pages: 67 Posted: 29 Sep 2022 Last Revised: 20 Jun 2024
Wenchang Zhang, Christopher S. Tang, Liu Ming and Yue Cheng
Indiana University, Kelley School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 471 (129,130)

Abstract:

Loading...

Meal-delivery platforms, penalty system, public safety, traffic violations, accidents

6.

Managing Market Thickness in Online Business-to-Business Markets

Kelley School of Business Research Paper No. 19-51, Stanford University Graduate School of Business Research Paper No. 3442379
Number of pages: 68 Posted: 25 Aug 2019 Last Revised: 26 Jun 2020
Kostas Bimpikis, Wedad J. Elmaghraby, Ken Moon and Wenchang Zhang
Stanford Graduate School of Business, University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - The Wharton School and Indiana University, Kelley School of Business
Downloads 396 (158,216)
Citation 27

Abstract:

Loading...

Online markets; Market clearing; Market thickness, Matching supply with demand; Natural experiment; Structural estimation

7.

Omnichannel Operations in On-Demand Delivery Platform with Buy-Online-and-Pick-up-in-Store

Number of pages: 46 Posted: 17 Jun 2024 Last Revised: 01 Feb 2025
Yu Guo, Fei Gao, Wenchang Zhang and Liu Ming
University of Science and Technology of China (USTC), School of Management, Students, Indiana University Bloomington, Indiana University, Kelley School of Business and The Chinese University of Hong Kong, Shenzhen
Downloads 221 (290,432)

Abstract:

Loading...

omnichannel operations, on-demand economy, delivery platforms

8.

Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications

Kelley School of Business Research Paper Forthcoming
Number of pages: 102 Posted: 18 Oct 2021 Last Revised: 07 Dec 2023
Wenchang Zhang, Wedad J. Elmaghraby and Ashish Kabra
Indiana University, Kelley School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 187 (338,022)
Citation 3

Abstract:

Loading...

marketplaces, empirical OM, quantity competition, difference-in-differences