Wenchang Zhang

Indiana University, Kelley School of Business

Assistant Professor

Business 670

1309 E. Tenth Street

Bloomington, IN 47401

United States

http://www.wenchangzhang.com/

  • Indiana University, Kelley School of Business

SCHOLARLY PAPERS

7

DOWNLOADS
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SSRN RANKINGS

Top 36,248

in Total Papers Downloads

2,418

SSRN CITATIONS
Rank 38,210

SSRN RANKINGS

Top 38,210

in Total Papers Citations

19

CROSSREF CITATIONS

4

Ideas:
“  Operational problems in on-demand delivery and live-streaming commerce platforms  ”

  • Indiana University, Kelley School of Business

Scholarly Papers (7)

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1.

Information Provision in Two-Sided Platforms: Optimizing for Supply

Kelley School of Business Research Paper Forthcoming
Number of pages: 68 Posted: 01 Jul 2020 Last Revised: 14 Nov 2022
Kostas Bimpikis, Yiangos Papanastasiou and Wenchang Zhang
Stanford Graduate School of Business, University of California, Berkeley - Haas School of Business and Indiana University, Kelley School of Business
Downloads 616 (75,948)
Citation 5

Abstract:

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platform operations, information provision, social learning, product line design, gig economy

2.

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Production and Operations Management, accepted
Number of pages: 52 Posted: 16 May 2022 Last Revised: 14 Jun 2023
Wenchang Zhang, Che-Wei Liu, Liu Ming and Yue Cheng
Indiana University, Kelley School of Business, Indiana University Bloomington - Kelley School of Business, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 551 (87,886)

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Live streaming commerce, Lucky draw, Sales effects, Negative spillover, Difference-in-differences

3.

Managing Market Thickness in Online Business-to-Business Markets

Kelley School of Business Research Paper No. 19-51, Stanford University Graduate School of Business Research Paper No. 3442379
Number of pages: 68 Posted: 25 Aug 2019 Last Revised: 26 Jun 2020
Kostas Bimpikis, Wedad J. Elmaghraby, Ken Moon and Wenchang Zhang
Stanford Graduate School of Business, University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - The Wharton School and Indiana University, Kelley School of Business
Downloads 320 (163,524)
Citation 17

Abstract:

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Online markets; Market clearing; Market thickness, Matching supply with demand; Natural experiment; Structural estimation

4.

Navigating Live-Streaming Commerce: A Tale of Two Strategies – Price Discounts and Short Videos

Kelley School of Business Research Paper No. 2022-11
Number of pages: 43 Posted: 08 Jul 2022 Last Revised: 30 May 2023
Yue Cheng, Che-Wei Liu and Wenchang Zhang
HSBC Business School, Peking University, Indiana University Bloomington - Kelley School of Business and Indiana University, Kelley School of Business
Downloads 315 (166,258)

Abstract:

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Short Video, Live Streaming Commerce, Price Discounts, TikTok

5.

Market Thickness and Delivery Efficiency in Food-delivery Platforms

Kelley School of Business Research Paper 2023-4419279
Number of pages: 37 Posted: 17 Apr 2023
Ruomeng Cui, Wenchang Zhang and Zhanzhi Zheng
Emory University - Goizueta Business School, Indiana University, Kelley School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 249 (213,018)

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Food-delivery platforms, market thickness, platform expansion, delivery efficiency

6.

Reducing Traffic Incidents in Meal Delivery: Penalize the Platform or its Independent Drivers?

Kelley School of Business Research Paper No. 2022-09
Number of pages: 48 Posted: 29 Sep 2022 Last Revised: 15 Jun 2023
Wenchang Zhang, Christopher S. Tang, Liu Ming and Yue Cheng
Indiana University, Kelley School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 209 (249,770)

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Meal delivery platforms, Penalty system, Public safety, Traffic violations and accidents

7.

Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications

Kelley School of Business Research Paper Forthcoming
Number of pages: 102 Posted: 18 Oct 2021 Last Revised: 22 Aug 2023
Wenchang Zhang, Wedad J. Elmaghraby and Ashish Kabra
Indiana University, Kelley School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 158 (319,226)

Abstract:

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marketplaces, empirical OM, quantity competition, difference-in-differences