Zhen Fang

University of Washington, Michael G. Foster School of Business, Students

Box 353200

Seattle, WA 98195-3200

United States

SCHOLARLY PAPERS

4

DOWNLOADS

675

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers

Information Systems Research, Forthcoming
Number of pages: 29 Posted: 31 Mar 2021 Last Revised: 02 Apr 2021
University of Washington, Michael G. Foster School of Business, Students, George Washington University - School of Business, Indiana University - Kelley School of Business and University of Washington - Michael G. Foster School of Business
Downloads 236 (181,276)

Abstract:

Loading...

free shipping, contingent free shipping, segmentation, price discrimination, electronic commerce

2.

More Than Double Your Impact: An Empirical Study of Match Offers on Charitable Crowdfunding Platforms

Kelley School of Business Research Paper No. 2021-36
Number of pages: 43 Posted: 09 Apr 2021
University of Washington, Michael G. Foster School of Business, Students, Indiana University - Kelley School of Business, Shanghai University of Finance and Economics and University of Washington - Michael G. Foster School of Business
Downloads 185 (226,678)
Citation 1

Abstract:

Loading...

crowdfunding, match funding, charitable giving, crowding-in effect

3.

The Effects of Verbal and Visual Marketing Content in Social Media Settings: A Deep Learning Approach

Number of pages: 38 Posted: 13 Sep 2021
Lei Liu, Yingfei Wang, Zhen Fang and Shaohui Wu
Central University of Finance and Economics (CUFE), University of Washington - Michael G. Foster School of Business, University of Washington, Michael G. Foster School of Business, Students and Tsinghua University, School of Economics & Management, Students
Downloads 144 (280,680)

Abstract:

Loading...

consumer engagement, social media, text-image incongruency, deep learning, topic models

4.

Content Proliferation and Narrowcasting in the Age of Streaming Media

Number of pages: 41 Posted: 09 Feb 2021 Last Revised: 12 Feb 2021
Zhen Fang, Ming Fan and Apurva Jain
University of Washington, Michael G. Foster School of Business, Students, University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 110 (340,420)

Abstract:

Loading...

streaming media, customer engagement, learning, content policy