Keerthan Raj

Srinivas Institute of Management Studies

Srinivas Campus, Mangaladevi Road

Pandeshwar

Mangalore, 575001

India

SCHOLARLY PAPERS

11

DOWNLOADS

447

CITATIONS
Rank 16,687

SSRN RANKINGS

Top 16,687

in Total Papers Citations

42

Scholarly Papers (11)

1.

A ‘Desi’ Multinational – A Case Study of Hindustan Unilever Limited

International Journal of Case Studies in Business, IT and Education (IJCSBE), 2(1), 1-12, January 2018
Number of pages: 12 Posted: 18 Jan 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 114 (240,495)

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Base of the Pyramid, Grassroots, Marketers, Multinationals, Niche, Strategies

2.

Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India

International Journal of Applied Engineering and Management Letters (IJAEML), 2(1), 43- 63. (2018).
Number of pages: 21 Posted: 13 Mar 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 97 (268,816)

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Branding, Bottom of the pyramid, Emerging markets, Value proposition

3.

Digitization of India - Impact on the BOP Sector

International Journal of Management, Technology, and Social Sciences (IJMTS), 3(1), 59-74. (2018).
Number of pages: 16 Posted: 20 Apr 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 80 (303,331)

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BOP, Digital India, BOP sector, Unorganized sector

4.

Indigenous Management Practices - A Case Study on Street Vendors

International Journal of Case Studies in Business, IT and Education (IJCSBE), ISSN: Applied, Vol. 1, No. 2. (2017)
Number of pages: 8 Posted: 27 Sep 2017
Keerthan Raj
Srinivas Institute of Management Studies
Downloads 68 (332,589)

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Business practices, Case study, Street vendor, Management theories

5.

Generating Wealth at the Base of the Pyramid – A Study Using ABCD Analysis Technique

International Journal of Computational Research and Development (IJCRD), 3(1), 68-76. ISSN 2456 – 3137
Number of pages: 11 Posted: 26 Mar 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 27 (479,620)
Citation 1

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ABCD Analysis, Generation of Revenue, Emerging Markets, BOP Segment, Wealth Creation

6.

The Significance of Big Data for the Base of the Pyramid Segment

International Journal of Applied Engineering and Management Letters (IJAEML), 2(1), 72-81, 2018
Number of pages: 9 Posted: 29 Jun 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 18 (530,545)

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Analytics, Big Data, BOP, Opportunities, Challenges, Strategies

7.

The Cockroach Theory for Sustainable and Scalable Organizational and Individual Growth

International Journal of Advanced Trends in Engineering and Technology, 3(1), 146-149. 2018. ISSN (Online): 2456 - 4664.
Number of pages: 4 Posted: 17 May 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 15 (548,013)

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Base of the Pyramid, Cockroach Theory, Scalable, Sustenance

8.

Cockroach Theory of Organizational Sustainability and Scalability: Detailed Study on Evidence Based on BOP Approach

IRA-International Journal of Management & Social Sciences, 12(1), 1-11. ISSN 2455-2267, Institute of Research Advances. (2018)
Number of pages: 12 Posted: 16 Aug 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 12 (572,423)

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9.

Sustainable Development in India 2.0 with Reference to the BOP Perspective

International Journal of Applied Engineering and Management Letters (IJAEML), (2018), 2(2), 87-97.
Number of pages: 10 Posted: 18 Dec 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 6 (604,310)

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Bottom of the pyramid, Growth, Sustainable development, India 2.0, Model.

10.

Applicability of the Cockroach Theory – A Case Study of the Healthcare Industry in India

International Journal of Case Studies in Business, IT and Education (IJCSBE), (2018), 2(2), 48- 52.
Number of pages: 4 Posted: 30 Nov 2018
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 6 (604,310)

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Businesses, Cockroach Theory, Healthcare Sector, Sustainable Business, Scalable Business

11.

Emerging Changes and Trends in IT Industry

Proceedings of National Conference on Advances in Information Technology, Management, Social Sciences and Education, 2018, pp. 58-61. ISBN No.: 978-81-938040-8-7.
Number of pages: 4 Posted: 14 Jun 2019
Keerthan Raj and P. S. Aithal
Srinivas Institute of Management Studies and Srinivas Institute of Management Studies
Downloads 4 (617,855)

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employability, skill sets, productivity