Can Uslay

Rutgers Business School

Associate Professor

100 Rockafeller Road

Piscataway, NJ 08854-8054

United States

http://www.business.rutgers.edu/faculty-research/directory/uslay-can

SCHOLARLY PAPERS

9

DOWNLOADS

663

SSRN CITATIONS

7

CROSSREF CITATIONS

4

Scholarly Papers (9)

1.
Downloads 166 (212,574)
Citation 4

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 23 Jul 2017
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 124 (269,660)
Citation 1

Abstract:

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Movies, product placement, stock returns

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 14 Feb 2018
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 42 (498,336)
Citation 1

Abstract:

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product placement, marketing effectiveness, advertising

2.

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?

Rutgers Business Review, Vol. 2, No. 3, 2017
Number of pages: 12 Posted: 14 Feb 2018
Can Uslay
Rutgers Business School
Downloads 120 (276,959)

Abstract:

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entrepreneurial marketing, covert marketing, social media

3.

Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share

Number of pages: 35 Posted: 16 Dec 2019
Rutgers Business School, Mills College, Claremont Colleges - Peter F. Drucker Graduate School of Management and Boston Consulting Group
Downloads 116 (281,995)
Citation 1

Abstract:

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Market Share, Stuck in the Middle, Generalist, Specialist, Financial Performance, Industrial Organization, Empirical Generalization

4.

Executive Insights: An Interview with Joseph Stinziano, EVP Consumer Electronics & Enterprise IT at Samsung Electronics America

Rutgers Business Review, Vol. 3, No. 1, 2018
Number of pages: 10 Posted: 09 May 2018
Can Uslay and Sengun Yeniyurt
Rutgers Business School and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 68 (392,690)

Abstract:

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Executive Insights, Samsung, IoT, Consumer Engagement, Customer Experience Management

5.

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?

Rutgers Business Review, Vol. 2, No. 3, 2017, pp. 338-349.
Number of pages: 12 Posted: 16 Nov 2017
Can Uslay
Rutgers Business School
Downloads 54 (439,929)
Citation 1

Abstract:

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social media marketing, entrepreneurship, incognito, exposed, unveiled, covert marketing

6.

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

Rutgers Business Review, Vol. 5, No. 1, 2020, pp.43-60.
Number of pages: 18 Posted: 28 Jul 2020
Texas A&M University (TAMU), Commerce, Mills College and Rutgers Business School
Downloads 53 (443,593)

Abstract:

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big data, social media, marketing, marketing research

7.

Executive Insights: An Interview with Evren Ozkaya, Founder and Chief Executive Officer at Supply Chain Wizard

Rutgers Business Review, Vol. 3, No. 1, 2018
Number of pages: 13 Posted: 09 May 2018
Can Uslay and Sengun Yeniyurt
Rutgers Business School and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 40 (497,243)
Citation 2

Abstract:

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Executive Insights, Interview, Supply Chain Management, Digitalization, Pharmaceutical Industry

8.
Downloads 24 (583,174)

Periscope's Dawn: Up or Down?

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 17 Posted: 14 Feb 2018
Ashley Moffitt and Can Uslay
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Rutgers Business School
Downloads 14 (675,684)

Abstract:

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marketing, social media, business case

Periscope's Dawn: Up or Down?

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 17 Posted: 23 Jul 2017
Ashley Moffitt and Can Uslay
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Rutgers Business School
Downloads 10 (707,653)

Abstract:

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social media, case

9.

A Prognosis on Consumerism

Number of pages: 23 Posted: 27 Nov 2017
Can Uslay and Gokcen Coskuner-Balli
Rutgers Business School and Chapman University - The George L. Argyros School of Business & Economics
Downloads 22 (596,167)

Abstract:

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consumerism, consumer trends, consumer rights, sharing economy, privacy, financial risk, product safety