Can Uslay

Rutgers Business School

Associate Professor

100 Rockafeller Road

Piscataway, NJ 08854-8054

United States

http://www.business.rutgers.edu/faculty-research/directory/uslay-can

  • Rutgers Business School

SCHOLARLY PAPERS

12

DOWNLOADS

1,374

SSRN CITATIONS

7

CROSSREF CITATIONS

4

Scholarly Papers (12)

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1.

The Case for Product Placement

Downloads 376 (123,315)
Citation 4

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 23 Jul 2017
Ekaterina Karniouchina, Can Uslay and Grigori Erenburg
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 299 (156,922)
Citation 1

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Movies, product placement, stock returns

The Case for Product Placement

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 7 Posted: 14 Feb 2018
Ekaterina Karniouchina, Can Uslay and Grigori Erenburg
Mills College, Rutgers Business School and University of Western Ontario - King's University College
Downloads 77 (478,804)
Citation 1

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product placement, marketing effectiveness, advertising

2.

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?

Rutgers Business Review, Vol. 2, No. 3, 2017
Number of pages: 12 Posted: 14 Feb 2018
Can Uslay
Rutgers Business School
Downloads 194 (240,147)

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entrepreneurial marketing, covert marketing, social media

3.

Do Businesses Get Stuck in the Middle? The Peril of Intermediate Market Share

Number of pages: 35 Posted: 16 Dec 2019
Can Uslay, Ekaterina Karniouchina, Ayca Altintig and Martin Reeves
Rutgers Business School, Mills College, Claremont Colleges - Peter F. Drucker Graduate School of Management and Boston Consulting Group
Downloads 186 (249,259)
Citation 1

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Market Share, Stuck in the Middle, Generalist, Specialist, Financial Performance, Industrial Organization, Empirical Generalization

4.

Executive Insights: An Interview with Joseph Stinziano, EVP Consumer Electronics & Enterprise IT at Samsung Electronics America

Rutgers Business Review, Vol. 3, No. 1, 2018
Number of pages: 10 Posted: 09 May 2018
Can Uslay and Sengun Yeniyurt
Rutgers Business School and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 122 (350,874)

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Executive Insights, Samsung, IoT, Consumer Engagement, Customer Experience Management

5.

(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

Rutgers Business Review, Vol. 5, No. 1, 2020, pp.43-60.
Number of pages: 18 Posted: 28 Jul 2020
Yuying Shi, Ekaterina Karniouchina and Can Uslay
Texas A&M University (TAMU), Commerce, Mills College and Rutgers Business School
Downloads 113 (370,505)

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big data, social media, marketing, marketing research

6.

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?

Rutgers Business Review, Vol. 2, No. 3, 2017, pp. 338-349.
Number of pages: 12 Posted: 16 Nov 2017
Can Uslay
Rutgers Business School
Downloads 112 (372,900)
Citation 1

Abstract:

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social media marketing, entrepreneurship, incognito, exposed, unveiled, covert marketing

7.

Executive Insights: An Interview with Evren Ozkaya, Founder and Chief Executive Officer at Supply Chain Wizard

Rutgers Business Review, Vol. 3, No. 1, 2018
Number of pages: 13 Posted: 09 May 2018
Can Uslay and Sengun Yeniyurt
Rutgers Business School and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 78 (470,010)
Citation 2

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Executive Insights, Interview, Supply Chain Management, Digitalization, Pharmaceutical Industry

8.

Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the COVID-19 Pandemic

Rutgers Business Review, Vol. 6, No. 3, 2021, pp 244-262, Forthcoming
Number of pages: 19 Posted: 20 Jul 2022
Monserrat Garcia, Joanna Poz-Molesky, Can Uslay and Ekaterina Karniouchina
Mills College, Mills College, Rutgers Business School and Mills College
Downloads 50 (586,439)

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Entrepreneurship, COVID

9.

Periscope's Dawn: Up or Down?

Downloads 48 (596,618)

Periscope's Dawn: Up or Down?

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 17 Posted: 14 Feb 2018
Ashley Moffitt and Can Uslay
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Rutgers Business School
Downloads 28 (738,946)

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marketing, social media, business case

Periscope's Dawn: Up or Down?

Rutgers Business Review, Vol. 1, No. 1, 2016
Number of pages: 17 Posted: 23 Jul 2017
Ashley Moffitt and Can Uslay
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Rutgers Business School
Downloads 20 (804,675)

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social media, case

10.

A Prognosis on Consumerism

Number of pages: 23 Posted: 27 Nov 2017
Can Uslay and Gokcen Coskuner-Balli
Rutgers Business School and Chapman University - The George L. Argyros School of Business & Economics
Downloads 40 (640,335)

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consumerism, consumer trends, consumer rights, sharing economy, privacy, financial risk, product safety

11.

Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations

Rutgers Business Review, Vol. 7, No. 1, 2022, pp. 30-44
Number of pages: 15 Posted: 22 Jul 2022
Ekaterina Karniouchina, Carol Theokary, Kumar Sarangee, Jeremy Morgan and Can Uslay
Mills College, Mills College, affiliation not provided to SSRN, Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick and Rutgers Business School
Downloads 28 (717,505)

Abstract:

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consumer behavior, services, covid

12.

Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.326-341.
Number of pages: 16 Posted: 30 Apr 2021
Ekaterina Karniouchina, Carol Theokary, Lorien Rice, Can Uslay and Siobhan Reilly
Mills College, Mills College, Mills College, Rutgers Business School and Mills College
Downloads 27 (724,699)

Abstract:

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innovation, new product development, gender