Muller Y.M. Cheung

Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management

Clear Water Bay

Kowloon

Hong Kong

SCHOLARLY PAPERS

3

DOWNLOADS

455

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Effects of Animation on Attentional Resources of Online Consumers

Journal of the Association for Information Systems, Vol. 18, No. 8 (2017), pp. 605-632.
Number of pages: 28 Posted: 29 Sep 2017 Last Revised: 06 Oct 2021
Muller Y.M. Cheung, Weiyin Hong and James Y.L. Thong
Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management, University of Nevada, Las Vegas and HKUST Business School
Downloads 263 (152,905)
Citation 1

Abstract:

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Animation, Attentional Resources, Online Consumers, Eye-tracking, Experiment, Website Design, Human-computer Interaction

2.

The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking

Journal of the Association for Information Systems, 22, 1 (2021), pp. 204-245., HKUST Business School Research Paper No. 2021-002
Number of pages: 42 Posted: 18 Feb 2021 Last Revised: 06 Oct 2021
Weiyin Hong, Muller Y.M. Cheung and James Y.L. Thong
Hong Kong University of Science & Technology (HKUST), Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and HKUST Business School
Downloads 148 (255,309)

Abstract:

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Online Consumers, Online Advertisement, Website Design, Animation, Banner Ads, Attention, Eye Tracking, Human-Computer Interaction

3.

Seeker Exemplars and Quantitative Ideation Outcomes in Crowdsourcing Contests

Information Systems Research (Forthcoming)
Number of pages: 48 Posted: 02 Aug 2021 Last Revised: 05 Aug 2021
Tat Koon Koh and Muller Y.M. Cheung
Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management
Downloads 44 (519,790)

Abstract:

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Crowdsourcing, Ideation contests, Confirmation bias, Online experiment, Knowledge reuse for innovation, Processing fluency