Bhoomija Ranjan

Brandeis University

Waltham, MA 02454

United States

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Product Launches with New Attributes: A Hybrid Conjoint-Consumer Panel Technique for Estimating Demand

Number of pages: 64 Posted: 02 Oct 2017 Last Revised: 02 Nov 2017
Paul B. Ellickson, Mitchell J. Lovett and Bhoomija Ranjan
University of Rochester - Simon Business School, Simon School of Business – University of Rochester and Brandeis University
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Abstract:

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Conjoint, Revealed Preference, Stated Preference, Data Fusion, Predictive Validity, Choice Models