Kaio Guilherme Cuoghi

School of Economics, Business Administration and Accounting at Ribeirão Preto, University of São Paulo, Brazil

PhD Student

Brazil

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Scholarly Papers (1)

1.

Sponsorship Evaluation of Soccer Teams: An Exploratory Study of São Paulo State League

Podium Sport, Leisure And Tourism Review 6(2), 220-241, 2017, DOI: 10.5585/podium.v6i2.206
Number of pages: 22 Posted: 03 Oct 2017
Kaio Guilherme Cuoghi
School of Economics, Business Administration and Accounting at Ribeirão Preto, University of São Paulo, Brazil
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Abstract:

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Soccer teams, Media exposure, Sponsorship evaluation, Sport marketing, Sport sponsorship