Wreetabrata Kar

Purdue University

SCHOLARLY PAPERS

8

DOWNLOADS

1,202

TOTAL CITATIONS

10

Scholarly Papers (8)

1.

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

Marketing Science, Forthcoming
Number of pages: 69 Posted: 15 Apr 2022 Last Revised: 23 Jun 2022
Paul B. Ellickson, Wreetabrata Kar and James C. Reeder III
University of Rochester - Simon Business School, Purdue University and University of Kansas - School of Business
Downloads 315 (198,311)
Citation 9

Abstract:

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Digital Marketing, Causal Machine Learning, Targeted Digital Promotions, Robust Inference, Advertising.

2.

Status Downgrade: The Impact of Losing Status on a User-generated Content Platform

Production and Operations Management (Forthcoming)
Number of pages: 52 Posted: 16 Nov 2021 Last Revised: 21 Jun 2024
Vandith Pamuru, Wreetabrata Kar and Warut Khern-am-nuai
Indian School of Business, Purdue University and McGill University - Desautels Faculty of Management
Downloads 237 (265,294)
Citation 1

Abstract:

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user-generated content, non-financial incentive, platform policy, gamification, NLP, online reviews

3.

Using Contextual Embeddings to Predict the Effectiveness of Novel Heterogeneous Treatments

Number of pages: 58 Posted: 30 May 2024
University of Rochester - Simon Business School, Purdue University, University of Kansas - School of Business and Simon Business School, University of Rochester
Downloads 159 (382,117)

Abstract:

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Contextual Embeddings, Digital Marketing, Double Machine Learning, Multi-Treatment Heterogeneity, Large Language Models, ChatGPT.

4.

How the Compensation Plan of a Multilevel Marketing Firm Impacts Sales Agent Effort and Performance: The Role of Boundary Looking

Number of pages: 47 Posted: 07 Oct 2022
Purdue University - Daniels School of Business, Purdue University and University of Southern California
Downloads 156 (388,594)

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Direct selling, multilevel marketing, sales force compensation, boundary-looking, agent heterogeneity

5.

Review Writing: The Social Influence of "Exemplar" Reviews

Number of pages: 44 Posted: 06 Dec 2022 Last Revised: 08 Dec 2022
Purdue University, Purdue University, McGill University - Desautels Faculty of Management and Purdue University
Downloads 125 (463,599)

Abstract:

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Online review, NLP, social influence, review-generating behavior, platform policy

6.

The Implications of Generic Response in Online Customer Service Operations

Number of pages: 31 Posted: 31 Oct 2023
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management, Purdue University and HEC Montréal
Downloads 90 (584,456)

Abstract:

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customer service, social media, generic responses, service operations management

7.

When Moderators are Moderated: Evidence from an Online Community

Number of pages: 57 Posted: 21 Jun 2024
Purdue University, Purdue University, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management
Downloads 62 (715,523)

Abstract:

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online community, discussion forum, user participation, content moderation, user suspensions

8.

The Spillover Effect of a Minimum Wage Increase on a Multi-level Marketing Firm and Its “Uncovered” Sales Agents

Number of pages: 39 Posted: 29 May 2024
Purdue University - Daniels School of Business, University of Southern California, Marshall School of Business, Purdue University and University of Southern California
Downloads 58 (738,496)

Abstract:

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minimum wage, synthetic control, uncovered sector, MLM, salesforce management