Digital Marketing, Causal Machine Learning, Targeted Digital Promotions, Robust Inference, Advertising.
user-generated content, non-financial incentive, platform policy, gamification, NLP, online reviews
Contextual Embeddings, Digital Marketing, Double Machine Learning, Multi-Treatment Heterogeneity, Large Language Models, ChatGPT.
Direct selling, multilevel marketing, sales force compensation, boundary-looking, agent heterogeneity
Online review, NLP, social influence, review-generating behavior, platform policy
customer service, social media, generic responses, service operations management
online community, discussion forum, user participation, content moderation, user suspensions
minimum wage, synthetic control, uncovered sector, MLM, salesforce management