Yiyi Li

University of Texas at Arlington - College of Business Administration

Arlington, TX

United States

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Modeling Multi-Channel Advertising Attribution Across Competitors

Number of pages: 58 Posted: 06 Oct 2017
Yiyi Li, Ying Xie and Eric Zheng
University of Texas at Arlington - College of Business Administration, University of Texas at Dallas and University of Texas at Dallas
Downloads 162 (186,022)
Citation 1

Abstract:

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multi-channel attribution, competition, purchase funnel