Zhou Zhou

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

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Scholarly Papers (1)

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How Users Drive Value: Platform Investments that Matter

Number of pages: 46 Posted: 25 Aug 2020
Boston University - Questrom School of Business, University of Maryland - Department of Marketing and Boston University – Questrom School of Business
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Abstract:

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platform value, platform design, network effects, winner-take-all, user base, stickiness, user acquisition, investment, system generalized method of moments