Jennifer P. Bott

Ball State University - Miller College of Business

United States

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Scholarly Papers (1)

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Consumers’ Expectations of Sales Events: How Satisfied are Consumer with Shopping During Sales Events?

International Journal of Management and Marketing Research, v. 10 (1) p. 57-68
Number of pages: 12 Posted: 08 Nov 2017
Dheeraj Sharma, Shaheen Borna and Jennifer P. Bott
Indian Institute of Management (IIM), Rohtak, Ball State University and Ball State University - Miller College of Business
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Abstract:

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Sale Events, Consumer Participation, Expectation of Savings, Realization Rate of Expected Savings