Yunlong Peng

Tsinghua University - School of Economics & Management

Beijing, 100084

China

SCHOLARLY PAPERS

2

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788

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Green Packaging and Communication: The Implications of Bring-Your-Own-Container

Kelley School of Business Research Paper No. 2021-39
Number of pages: 49 Posted: 23 Jul 2021 Last Revised: 15 Dec 2021
Yunlong Peng, Fei Gao and Jian Chen
Tsinghua University - School of Economics & Management, Indiana University Bloomington and Tsinghua University - School of Economics and Management
Downloads 473 (87,082)

Abstract:

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Green packaging, green communication, consumer pro-environmental behavior, game theory

2.

Green Product and Packaging Design with Consumer Engagement

Number of pages: 44 Posted: 11 Sep 2020 Last Revised: 07 Mar 2022
Yunlong Peng, Fei Gao and Jian Chen
Tsinghua University - School of Economics & Management, Indiana University Bloomington and Tsinghua University - School of Economics and Management
Downloads 315 (137,526)

Abstract:

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Green product design, green packaging design, consumer engagement, pricing