Yunlong Peng

Tsinghua University - School of Economics & Management

Beijing, 100084

China

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Sustainable Packaging and Consumer Engagement

Kelley School of Business Research Paper No. 2020-69
Number of pages: 40 Posted: 11 Sep 2020
Yunlong Peng, Fei Gao and Jian Chen
Tsinghua University - School of Economics & Management, Indiana University Bloomington and Tsinghua University - School of Economics and Management
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Abstract:

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Sustainable packaging, consumer engagement, government regulation, game theory