Jan-Henrik Soll

Independent

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Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
Holger Ernst, Wayne Hoyer, Manfred Krafft and Jan-Henrik Soll
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
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Abstract:

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Brand, Co-Creation, Ideas, Internet, New Product Development, Performance