Sandro Kaulartz

Ipsos

Chief Research Officer, Social Intelligence Analytics

35 Rue du Val de Marne

Paris

France

http://www.ipsos.com

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Next-Generation Consumer Innovation Search: Identifying Early-Stage Need-Solution Pairs on the Web

Number of pages: 37 Posted: 28 Oct 2018 Last Revised: 11 Jul 2019
Eric A. von Hippel and Sandro Kaulartz
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Ipsos
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Citation 1

Abstract:

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problem-solving; need-solution pairs; user innovation; consumer innovation; household sector innovation