Bruce A. Reinig

San Diego State University - College of Business Administration

Associate Professor

5500 Campanile Drive

San Diego, CA 92182-8230

United States

http://www-rohan.sdsu.edu/~reinig/

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Satisfaction Attainment Theory as a Model for Value Creation

Number of pages: 14 Posted: 28 Sep 2004
Robert O. Briggs, Sajda Qureshi and Bruce A. Reinig
GroupSystems.com, University of Nebraska at Omaha - Department of Information Systems and Quantitative Analysis and San Diego State University - College of Business Administration
Downloads 221 (164,074)

Abstract:

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value creation, satisfaction attainment theory (SAT), goal assessment, yield assessment, affective response, shift in the yield assessment (SYA)