SCHOLARLY PAPERS

1

DOWNLOADS

5

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (1)

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

NBER Working Paper No. w30925
Number of pages: 70 Posted: 06 Feb 2023 Last Revised: 02 Jul 2023
Daisy Dai, Hyunjin Kim and Michael Luca
Purdue University, Krannert School of Management, INSEAD and Harvard University - Business School (HBS)
Downloads 5 (1,146,295)
  • Add to Cart

Abstract:

Loading...