Xingyu Chen

Shenzhen University - Department of Marketing

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

  • Shenzhen University - Department of Marketing

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

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1.

More Bang for Your Buck: Effective Kol Marketing Campaign in Emerging Short-Video Markets

Number of pages: 36 Posted: 25 Aug 2020
Xingyu Chen, Li Ji, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, Hong Kong Metropolitan University, York University, University of Colorado Boulder and Management Science, Herbert Business School, University of Miami
Downloads 1,256 (28,658)
Citation 1

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Social Media; Key Opinion Leaders; Advertising Campaigns; Multi-Nomial Logit Model; Selection; Scheduling

2.

Optimal Content Strategies for Social Media Influencers on Streaming Video Platforms

Number of pages: 38 Posted: 25 Aug 2020 Last Revised: 03 Oct 2022
Xingyu Chen, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, York University, University of Colorado Boulder and Management Science, Herbert Business School, University of Miami
Downloads 245 (214,287)
Citation 1

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social media influencer, content strategy, Markov decision process, matrix completion, optimal policy, streaming video

3.

Immediate and Enduring Effects of Digital Badges on Online Content Consumption and Generation

International Journal of Research in Marketing, forthcoming
Number of pages: 56 Posted: 20 Apr 2020 Last Revised: 17 Nov 2022
Shijie Lu, Ying Xie and Xingyu Chen
University of Notre Dame, University of Texas at Dallas and Shenzhen University - Department of Marketing
Downloads 204 (254,884)

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online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model

4.

Seeking the Support of the Silent Majority: Are Lurking Users Valuable to the UGC Platform?

Number of pages: 63 Posted: 03 Nov 2017 Last Revised: 19 Oct 2018
Xingyu Chen, Xing Li, Dai Yao and Zhimin Zhou
Shenzhen University - Department of Marketing, Peking University - Guanghua School of Management, The Hong Kong Polytechnic University and Shenzhen University - Department of Marketing
Downloads 137 (357,445)

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Information diffusion, network density, clustering coefficient, UGC platform

5.

Crowding-Out in Content Monetization under Pay What You Want: Evidence from Live Streaming

Production and Operations Management, Forthcoming
Number of pages: 53 Posted: 18 Oct 2023 Last Revised: 12 Nov 2023
Dai Yao, Shijie Lu and Xingyu Chen
The Hong Kong Polytechnic University, University of Notre Dame and Shenzhen University - Department of Marketing
Downloads 68 (567,257)

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digital marketing; live streaming; pay-what-you-want; tipping, transparency; social influence; social status

6.

The Bright Side of Emotional Extremity: Evidence from Tipping in a Live Streaming Platform

Posted: 09 Jun 2022
Xingyu Chen, Li Ji, Ling Jiang and Justin T. Huang
Shenzhen University - Department of Marketing, Hong Kong Metropolitan University, York University and Ross School of Business

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Livestreaming, Emotional Extremity, Broadcaster Emotion, Tipping, Competitive Arousal