Xingyu Chen

Shenzhen University - Department of Marketing

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

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Scholarly Papers (1)

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Seeking the Support of the Silent Majority: Are Lurking Users Valuable to the UGC Platform?

Number of pages: 63 Posted: 03 Nov 2017 Last Revised: 19 Oct 2018
Xingyu Chen, Xing Li, Dai Yao and Zhimin Zhou
Shenzhen University - Department of Marketing, Peking University - Guanghua School of Management, National University of Singapore and Shenzhen University - Department of Marketing
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Abstract:

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Information diffusion, network density, clustering coefficient, UGC platform