3688 Nanhai Road, Nanshan District
Shenzhen, Guangdong 518060
China
Shenzhen University - Department of Marketing
SSRN RANKINGS
in Total Papers Downloads
Social Media; Key Opinion Leaders; Advertising Campaigns; Multi-Nomial Logit Model; Selection; Scheduling
live streaming, pay what you want, social media, user-generated content, tipping, field experiment, video analysis
Social Media Influencer; Variation-Seeking; Markov Decision Process; Matrix Completion; Optimal Policy; Streaming Media
online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model
Information diffusion, network density, clustering coefficient, UGC platform
Livestreaming, Emotional Extremity, Broadcaster Emotion, Tipping, Competitive Arousal