Xingyu Chen

Shenzhen University - Department of Marketing

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

  • Shenzhen University - Department of Marketing

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

More Bang for Your Buck: Effective Kol Marketing Campaign in Emerging Short-Video Markets

Number of pages: 36 Posted: 25 Aug 2020
Xingyu Chen, Li Ji, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, McGill University - Desautels Faculty of Management and University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering
Downloads 513 (70,454)
Citation 1

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Social Media; Key Opinion Leaders; Advertising Campaigns; Multi-Nomial Logit Model; Selection; Scheduling

2.

Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform

Forthcoming at Marketing Science, Kenan Institute of Private Enterprise Research Paper No. 20-04
Number of pages: 85 Posted: 03 Feb 2020 Last Revised: 14 Jan 2021
Shijie Lu, Dai Yao, Xingyu Chen and Rajdeep Grewal
University of Houston - C.T. Bauer College of Business, The Hong Kong Polytechnic University, Shenzhen University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 502 (72,502)
Citation 2

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live streaming, pay what you want, social media, user-generated content, tipping, field experiment, video analysis

3.

Time to Leave Your Comfort Zone? Optimal Variation-Seeking Strategies for Social Media Influencers on Streaming Media Platforms

Number of pages: 34 Posted: 25 Aug 2020
Xingyu Chen, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, McGill University - Desautels Faculty of Management and University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering
Downloads 121 (292,256)
Citation 1

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Social Media Influencer; Variation-Seeking; Markov Decision Process; Matrix Completion; Optimal Policy; Streaming Media

4.

Seeking the Support of the Silent Majority: Are Lurking Users Valuable to the UGC Platform?

Number of pages: 63 Posted: 03 Nov 2017 Last Revised: 19 Oct 2018
Xingyu Chen, Xing Li, Dai Yao and Zhimin Zhou
Shenzhen University - Department of Marketing, Peking University - Guanghua School of Management, The Hong Kong Polytechnic University and Shenzhen University - Department of Marketing
Downloads 103 (326,890)

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Information diffusion, network density, clustering coefficient, UGC platform

5.

Dynamic Effect of Digital Badges in User-Generated Content Platforms

Number of pages: 54 Posted: 20 Apr 2020
Shijie Lu, Ying Xie and Xingyu Chen
University of Houston - C.T. Bauer College of Business, University of Texas at Dallas and Shenzhen University - Department of Marketing
Downloads 84 (371,891)

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Online Community, User-Generated Content, Digital Badge, Gamification, Hidden Markov Model, Dynamic Choice Model