Xingyu Chen

Shenzhen University - Department of Marketing

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

  • Shenzhen University - Department of Marketing

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

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1.

More Bang for Your Buck: Effective Kol Marketing Campaign in Emerging Short-Video Markets

Number of pages: 36 Posted: 25 Aug 2020
Xingyu Chen, Li Ji, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, McGill University - Desautels Faculty of Management and University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering
Downloads 796 (43,624)
Citation 1

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Social Media; Key Opinion Leaders; Advertising Campaigns; Multi-Nomial Logit Model; Selection; Scheduling

2.

Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform

Forthcoming at Marketing Science, Kenan Institute of Private Enterprise Research Paper No. 20-04
Number of pages: 85 Posted: 03 Feb 2020 Last Revised: 14 Jan 2021
Shijie Lu, Dai Yao, Xingyu Chen and Rajdeep Grewal
University of Notre Dame, The Hong Kong Polytechnic University, Shenzhen University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 695 (52,207)
Citation 4

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live streaming, pay what you want, social media, user-generated content, tipping, field experiment, video analysis

3.

Time to Leave Your Comfort Zone? Optimal Variation-Seeking Strategies for Social Media Influencers on Streaming Media Platforms

Number of pages: 34 Posted: 25 Aug 2020
Xingyu Chen, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, McGill University - Desautels Faculty of Management and University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering
Downloads 157 (257,266)
Citation 1

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Social Media Influencer; Variation-Seeking; Markov Decision Process; Matrix Completion; Optimal Policy; Streaming Media

4.

Immediate and Enduring Effects of Digital Badges on Online Content Consumption and Generation

International Journal of Research in Marketing, forthcoming
Number of pages: 56 Posted: 20 Apr 2020 Last Revised: 22 Jun 2022
Shijie Lu, Ying Xie and Xingyu Chen
University of Notre Dame, University of Texas at Dallas and Shenzhen University - Department of Marketing
Downloads 115 (325,982)

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online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model

5.

Seeking the Support of the Silent Majority: Are Lurking Users Valuable to the UGC Platform?

Number of pages: 63 Posted: 03 Nov 2017 Last Revised: 19 Oct 2018
Xingyu Chen, Xing Li, Dai Yao and Zhimin Zhou
Shenzhen University - Department of Marketing, Peking University - Guanghua School of Management, The Hong Kong Polytechnic University and Shenzhen University - Department of Marketing
Downloads 112 (332,099)

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Information diffusion, network density, clustering coefficient, UGC platform

6.

The Bright Side of Emotional Extremity: Evidence from Tipping in a Live Streaming Platform

Posted: 09 Jun 2022
Xingyu Chen, Li Ji, Ling Jiang and Justin T. Huang
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing and Ross School of Business

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Livestreaming, Emotional Extremity, Broadcaster Emotion, Tipping, Competitive Arousal