3688 Nanhai Road, Nanshan District
Shenzhen, Guangdong 518060
China
Shenzhen University - Department of Marketing
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Social Media; Key Opinion Leaders; Advertising Campaigns; Multi-Nomial Logit Model; Selection; Scheduling
social media influencer, content strategy, Markov decision process, matrix completion, optimal policy, streaming video
online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model
Information diffusion, network density, clustering coefficient, UGC platform
digital marketing; live streaming; pay-what-you-want; tipping, transparency; social influence; social status
Livestreaming, Emotional Extremity, Broadcaster Emotion, Tipping, Competitive Arousal