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Contract Duration, Asset Specificity, Contracting Costs, Franchising
Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling
Salesforce Design, Marketing, Queues, Learning
marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments
Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart
price discrimination, targeting, scalable price targeting, welfare, lasso regression, weighted likelihood bootstrap, data-mining, field experiment
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Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC
Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo
discrete choice, game theory, strategic interaction
static discrete games, selection, non-parametric
distributed Markov Chain Monte Carlo, Bayesian hierarchical model
menu based choice, choice modeling, autologistic choice model, hierarchical Bayes
direct-to-consumer advertising, consumer behavior
Sales force, Training, Compensation, Optimal control
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