Sanjog Misra

University of Chicago - Booth School of Business

Professor

5807 South Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

20

DOWNLOADS
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5,549

CITATIONS
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Top 5,615

in Total Papers Citations

99

Scholarly Papers (20)

1.

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation

Number of pages: 64 Posted: 06 Feb 2018
Günter J. Hitsch and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 1,097 (18,571)
Citation 3

Abstract:

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Targeting, customer relationship management (CRM), causal inference, machine learning, field experiments

2.

Contract Duration: Evidence from Franchise Contracts

Simon School of Business Working Paper No. FR 03-08
Number of pages: 36 Posted: 10 Mar 2003
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Vanderbilt University - Strategy and Business Economics
Downloads 839 (27,468)
Citation 21

Abstract:

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Contract Duration, Asset Specificity, Contracting Costs, Franchising

3.
Downloads 685 ( 36,272)
Citation 1

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 674 (36,527)
Citation 1

Abstract:

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price discrimination, targeting, scalable price targeting, welfare, lasso regression, weighted likelihood bootstrap, data-mining, field experiment

Scalable Price Targeting

NBER Working Paper No. w23775
Number of pages: 47 Posted: 11 Sep 2017
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 11 (591,416)
Citation 1

Abstract:

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4.

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation

Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Number of pages: 56 Posted: 18 Sep 2009 Last Revised: 17 Feb 2011
Sanjog Misra and Harikesh Nair
University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 678 (36,775)
Citation 36

Abstract:

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Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling

5.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 28 Jun 2017
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 597 (43,550)
Citation 1

Abstract:

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marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments

6.

Salesforce Design with Experience-Based Learning

Simon School of Business Working Paper No. OP 01-01
Number of pages: 32 Posted: 08 Sep 2001
University of Chicago - Booth School of Business, Yale University School of Management and Tuck School of Business at Dartmouth
Downloads 347 (84,688)
Citation 2

Abstract:

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Salesforce Design, Marketing, Queues, Learning

7.

Repositioning Dynamics and Pricing Strategy

Journal of Marketing Research, 49(6), 2012
Number of pages: 57 Posted: 15 Feb 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson, Sanjog Misra and Harikesh Nair
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 312 (95,343)
Citation 11

Abstract:

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Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart

8.

Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

Number of pages: 69 Posted: 09 May 2017 Last Revised: 27 Jul 2017
Federico Bumbaca, Sanjog Misra and Peter E. Rossi
University of California, Irvine - Paul Merage School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 188 (159,390)

Abstract:

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distributed Markov Chain Monte Carlo, Bayesian hierarchical model

9.

Exact MCMC for Choices from Menus -- Measuring Substitution and Complementarity among Menu Items

Number of pages: 64 Posted: 24 Apr 2017 Last Revised: 08 May 2019
Goethe University Frankfurt - Marketing, Goethe University Frankfurt - Department of Marketing, University of Chicago - Booth School of Business and GfK SE
Downloads 128 (219,142)
Citation 1

Abstract:

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menu based choice, choice modeling, autologistic choice model, hierarchical Bayes

10.

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation

Stanford University Graduate School of Business Research Paper No. 14-09, Simon Business School Working Paper No. FR 14-03
Number of pages: 45 Posted: 23 Feb 2014
Øystein Daljord, Sanjog Misra and Harikesh Nair
University of Chicago, Booth School of Business, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 127 (220,431)
Citation 1

Abstract:

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11.

Estimating Discrete Games

Marketing Science, Vol. 30, No. 6, pp. 997-1010, 2011
Number of pages: 33 Posted: 21 Mar 2011 Last Revised: 31 Jan 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 124 (224,452)
Citation 5

Abstract:

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discrete choice, game theory, strategic interaction

Disentangling Preferences and Learning in Brand Choice Models

Simon School Working Paper No. FR 11-27
Number of pages: 50 Posted: 18 Jun 2011
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester
Downloads 110 (246,364)
Citation 25

Abstract:

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Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Posted: 24 Oct 2012
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

Abstract:

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Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo

13.

Estimation of Sequential Search Model

Number of pages: 71 Posted: 21 Jul 2018 Last Revised: 09 May 2019
University of Chicago, Booth School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 97 (266,978)

Abstract:

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Consumer Search, Sequential Search

14.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 42 Posted: 07 Mar 2019 Last Revised: 17 Mar 2019
Yewon Kim, Sanjog Misra and Bradley Shapiro
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 95 (270,578)

Abstract:

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Branding, Demand Estimation, Co-Branding, Brand Collaboration, Fine Arts

15.

Enriching Interactions: Incorporating Outcome Data into Static Discrete Games

Quantitative Marketing and Economics, 10(1), pp. 1-26, 2012
Number of pages: 36 Posted: 10 Mar 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 76 (310,370)
Citation 11

Abstract:

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static discrete games, selection, non-parametric

16.

Targeted Undersmoothing

University of Zurich, Department of Economics, Working Paper No. 282
Number of pages: 42 Posted: 09 May 2018
Christian Hansen, Damian Kozbur and Sanjog Misra
University of Chicago - Booth School of Business - Econometrics and Statistics, ETH Zurich - Department of Humanities, Social and Political Sciences and University of Chicago - Booth School of Business
Downloads 38 (426,792)
Citation 2

Abstract:

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model selection, sparsity, dense functionals, hypothesis testing, sensitivity analysis

17.

Selling and Sales Management

Number of pages: 69 Posted: 19 Jun 2019
Sanjog Misra
University of Chicago - Booth School of Business
Downloads 11 (573,886)

Abstract:

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selling, salespeople, compensation, organizational economics, personnel economics

18.

A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform

Stanford University Graduate School of Business Research Paper No. 18-11
Posted: 03 Mar 2018 Last Revised: 29 May 2019
Reto Hofstetter, Harikesh Nair and Sanjog Misra
University of Lucerne - Faculty of Economics and Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business

Abstract:

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Crowdsourcing, Image Comparison Algorithms, Computer Vision, Imitation, Innovation Con- Tests, Platforms, Learning

19.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Posted: 17 Aug 2011
University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing

Abstract:

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direct-to-consumer advertising, consumer behavior

20.

Scheduling Sales Force Training: Theory and Evidence

International Journal of Research in Marketing, Vol. 22 , pp. 427-440, 2005
Posted: 23 Jan 2003 Last Revised: 04 Feb 2009
University of Central Florida, University of Chicago - Booth School of Business and University of California, Riverside (UCR)

Abstract:

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Sales force, Training, Compensation, Optimal control