Sanjog Misra

University of Chicago - Booth School of Business

Professor

5807 South Woodlawn Avenue

Chicago, IL 60637

United States

  • University of Chicago - Booth School of Business

SCHOLARLY PAPERS

24

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Top 4,931

in Total Papers Downloads

17,020

TOTAL CITATIONS
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Top 7,283

in Total Papers Citations

145

Scholarly Papers (24)

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1.

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation

Number of pages: 53 Posted: 06 Feb 2018 Last Revised: 07 Dec 2023
Günter J. Hitsch, Sanjog Misra and Walter Zhang
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Pennsylvania - Marketing Department
Downloads 4,981 (3,953)
Citation 13

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Targeting, customer relationship management (CRM), causal inference, heterogeneous treatment effects, machine learning, field experiments

2.

Personalized Pricing and Consumer Welfare

Downloads 3,374 ( 7,515)
Citation 17

Personalized Pricing and Consumer Welfare

Number of pages: 62 Posted: 26 Jun 2017 Last Revised: 24 Jun 2021
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 3,172 (8,127)
Citation 16

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price discrimination, targeting, scalable price targeting, welfare, lasso regression, weighted likelihood bootstrap, data-mining, field experiment

Personalized Pricing and Consumer Welfare

NBER Working Paper No. w23775
Number of pages: 62 Posted: 11 Sep 2017 Last Revised: 16 Jan 2023
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 202 (313,819)
Citation 1

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3.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 50 Posted: 07 Mar 2019 Last Revised: 17 Aug 2020
Yewon Kim, Sanjog Misra and Bradley Shapiro
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 1,127 (40,981)

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Branding, Demand Estimation, Co-Branding, Brand Collaboration, Fine Arts

4.

Contract Duration: Evidence from Franchise Contracts

Number of pages: 36 Posted: 10 Mar 2003
James A. Brickley, Sanjog Misra and R. Lawrence Van Horn
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Vanderbilt University - Strategy and Business Economics
Downloads 941 (52,837)
Citation 16

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Contract Duration, Asset Specificity, Contracting Costs, Franchising

5.

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation

Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Number of pages: 56 Posted: 18 Sep 2009 Last Revised: 17 Feb 2011
Sanjog Misra and Harikesh Nair
University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 883 (57,665)
Citation 25

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Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling

6.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 28 Jun 2017
Harikesh Nair, Sanjog Misra, William Hornbuckle, Ranjan Mishra and Anand Acharya
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 817 (63,987)
Citation 8

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marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments

7.

Causal Alignment: Augmenting Language Models with A/B Tests

Number of pages: 22 Posted: 15 Apr 2024 Last Revised: 10 Mar 2025
Panagiotis Angelopoulos, Kevin Lee and Sanjog Misra
Persado, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 523 (113,607)
Citation 1

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NLP, Decision Support, Field Experiment, Email Marketing, Human-AI Collaboration

8.

Estimation of Sequential Search Model

Number of pages: 71 Posted: 21 Jul 2018 Last Revised: 09 May 2019
Jae Hyen Chung, Pradeep K. Chintagunta and Sanjog Misra
The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 509 (117,092)
Citation 1

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Consumer Search, Sequential Search

9.

Repositioning Dynamics and Pricing Strategy

Journal of Marketing Research, 49(6), 2012
Number of pages: 57 Posted: 15 Feb 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson, Sanjog Misra and Harikesh Nair
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 492 (121,930)
Citation 17

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Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart

10.

Salesforce Design with Experience-Based Learning

Number of pages: 32 Posted: 08 Sep 2001
Sanjog Misra, Edieal J. Pinker and Robert A. Shumsky
University of Chicago - Booth School of Business, Yale School of Management and Dartmouth College - Tuck School of Business
Downloads 462 (131,544)
Citation 4

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Salesforce Design, Marketing, Queues, Learning

11.

Exact MCMC for Choices from Menus -- Measuring Substitution and Complementarity among Menu Items

Number of pages: 64 Posted: 24 Apr 2017 Last Revised: 08 May 2019
Tetyana Kosyakova, Thomas Otter, Sanjog Misra and Christian Neuerburg
HHL Leipzig Graduate School of Management, Goethe University Frankfurt - Department of Marketing, University of Chicago - Booth School of Business and GfK SE
Downloads 421 (146,802)
Citation 8

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menu based choice, choice modeling, autologistic choice model, hierarchical Bayes

12.

Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

Number of pages: 69 Posted: 09 May 2017 Last Revised: 27 Jul 2017
Federico Bumbaca, Sanjog Misra and Peter E. Rossi
University of California, Irvine - Paul Merage School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 359 (175,475)
Citation 1

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distributed Markov Chain Monte Carlo, Bayesian hierarchical model

13.

Can Open Innovation Survive? Imitation and Return on Originality in Crowdsourcing Creative Work

Stanford University Graduate School of Business Research Paper No. 18-11
Number of pages: 37 Posted: 03 Mar 2018 Last Revised: 14 Jan 2020
Reto Hofstetter, Harikesh Nair and Sanjog Misra
University of St. Gallen (HSG), Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 302 (211,491)
Citation 3

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open innovation, crowdsourcing, imitation, return on originality, image similarity, computer vision, ensemble learning

14.

The Dynamics of Retail Oligopoly

Number of pages: 52 Posted: 16 Apr 2024
Arie Beresteanu, Paul B. Ellickson, Sanjog Misra and James C. Reeder III
affiliation not provided to SSRN, University of Rochester - Simon Business School, University of Chicago - Booth School of Business and University of Kansas - School of Business
Downloads 300 (212,930)

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Retail Grocery, Dynamic Oligopoly, Value Function Approximation, Machine Learning, Random Forest

15.

Selling and Sales Management

Number of pages: 69 Posted: 19 Jun 2019
Sanjog Misra
University of Chicago - Booth School of Business
Downloads 287 (223,109)
Citation 2

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selling, salespeople, compensation, organizational economics, personnel economics

16.

The Identity Fragmentation Bias

Marketing Science 41(3), pp. 433-440, 2022.
Number of pages: 25 Posted: 10 Jan 2020 Last Revised: 23 May 2022
Tesary Lin and Sanjog Misra
Boston University and University of Chicago - Booth School of Business
Downloads 278 (230,507)
Citation 1

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fragmentation, cookies, bias, inference, privacy, measurement

17.

Estimating Discrete Games

Marketing Science, Vol. 30, No. 6, pp. 997-1010, 2011
Number of pages: 33 Posted: 21 Mar 2011 Last Revised: 31 Jan 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 238 (269,370)
Citation 1

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discrete choice, game theory, strategic interaction

18.

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation

Stanford University Graduate School of Business Research Paper No. 14-09, Simon Business School Working Paper No. FR 14-03
Number of pages: 45 Posted: 23 Feb 2014
Øystein Daljord, Sanjog Misra and Harikesh Nair
University of Chicago, Booth School of Business, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 192 (330,069)
Citation 1

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19.

Disentangling Preferences and Learning in Brand Choice Models

Downloads 168 (371,949)
Citation 20

Disentangling Preferences and Learning in Brand Choice Models

Simon School Working Paper No. FR 11-27
Number of pages: 50 Posted: 18 Jun 2011
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester
Downloads 168 (371,504)
Citation 20

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Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Posted: 24 Oct 2012
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

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Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo

20.

Simulated Maximum Likelihood Estimation of the Sequential Search Model

Chung, J.H., Chintagunta, P. & Misra, S. Simulated maximum likelihood estimation of the sequential search model. Quantitative Marketing and Economics (2024). https://doi.org/10.1007/s11129-024-09281-4
Number of pages: 71 Posted: 28 Mar 2023 Last Revised: 06 Jul 2024
Jae Hyen Chung, Pradeep K. Chintagunta and Sanjog Misra
The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 144 (423,064)
Citation 2

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Simulated maximum likelihood, Sequential search, Search cost, Consumer search

21.

Enriching Interactions: Incorporating Outcome Data into Static Discrete Games

Quantitative Marketing and Economics, 10(1), pp. 1-26, 2012
Number of pages: 36 Posted: 10 Mar 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 120 (488,447)
Citation 1

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static discrete games, selection, non-parametric

22.

Targeted Undersmoothing

University of Zurich, Department of Economics, Working Paper No. 282
Number of pages: 42 Posted: 09 May 2018
Christian Hansen, Damian Kozbur and Sanjog Misra
University of Chicago - Booth School of Business - Econometrics and Statistics, ETH Zürich - Department of Humanities, Social and Political Sciences (GESS) and University of Chicago - Booth School of Business
Downloads 102 (550,790)
Citation 3

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model selection, sparsity, dense functionals, hypothesis testing, sensitivity analysis

23.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Posted: 17 Aug 2011
Michal Herzenstein, Sanjog Misra and Steven S. Posavac
University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing

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direct-to-consumer advertising, consumer behavior

24.

Scheduling Sales Force Training: Theory and Evidence

International Journal of Research in Marketing, Vol. 22 , pp. 427-440, 2005
Posted: 23 Jan 2003 Last Revised: 04 Feb 2009
Anand Krishnamoorthy, Sanjog Misra and Ashutosh Prasad
University of Central Florida, University of Chicago - Booth School of Business and University of California, Riverside (UCR)

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Sales force, Training, Compensation, Optimal control