Sanjog Misra

University of Chicago - Booth School of Business

Professor

5807 South Woodlawn Avenue

Chicago, IL 60637

United States

University of Rochester – Simon Business School

Assistant Professor

Carol Simon Hall 3-110S

Rochester, NY 14627

United States

SCHOLARLY PAPERS

11

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CITATIONS
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in Total Papers Citations

41

Scholarly Papers (11)

1.

Contract Duration: Evidence from Franchise Contracts

Simon School of Business Working Paper No. FR 03-08
Number of pages: 36 Posted: 10 Mar 2003
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Vanderbilt University - Strategy and Business Economics
Downloads 753 (22,629)
Citation 10

Abstract:

Contract Duration, Asset Specificity, Contracting Costs, Franchising

2.

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation

Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Number of pages: 56 Posted: 18 Sep 2009 Last Revised: 17 Feb 2011
Sanjog Misra and Harikesh Nair
University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 582 (32,501)
Citation 12

Abstract:

Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling

3.

Salesforce Design with Experience-based Learning

Simon School of Business Working Paper No. OP 01-01
Number of pages: 32 Posted: 08 Sep 2001
University of Chicago - Booth School of Business, Yale University School of Management and Tuck School of Business at Dartmouth
Downloads 323 (69,551)

Abstract:

Salesforce Design, Marketing, Queues, Learning

4.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 15 Dec 2016
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 226 (53,963)

Abstract:

marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments

5.

Repositioning Dynamics and Pricing Strategy

Journal of Marketing Research, 49(6), 2012
Number of pages: 57 Posted: 15 Feb 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson, Sanjog Misra and Harikesh Nair
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 199 (97,633)
Citation 3

Abstract:

Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart

Disentangling Preferences and Learning in Brand Choice Models

Simon School Working Paper No. FR 11-27
Number of pages: 50 Posted: 18 Jun 2011
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester
Downloads 97 (217,692)
Citation 4

Abstract:

Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Posted: 24 Oct 2012
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

Abstract:

Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo

7.

Estimating Discrete Games

Marketing Science, Vol. 30, No. 6, pp. 997-1010, 2011
Number of pages: 33 Posted: 21 Mar 2011 Last Revised: 31 Jan 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 76 (217,864)
Citation 3

Abstract:

discrete choice, game theory, strategic interaction

8.

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation

Stanford University Graduate School of Business Research Paper No. 14-09, Simon Business School Working Paper No. FR 14-03
Number of pages: 45 Posted: 23 Feb 2014
Oystein Daljord, Sanjog Misra and Harikesh Nair
Stanford Graduate School of Business, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 41 (216,343)

Abstract:

9.

Enriching Interactions: Incorporating Outcome Data into Static Discrete Games

Quantitative Marketing and Economics, 10(1), pp. 1-26, 2012
Number of pages: 36 Posted: 10 Mar 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 41 (298,850)
Citation 9

Abstract:

static discrete games, selection, non-parametric

10.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Posted: 17 Aug 2011
University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing

Abstract:

direct-to-consumer advertising, consumer behavior

11.

Scheduling Sales Force Training: Theory and Evidence

International Journal of Research in Marketing, Vol. 22 , pp. 427-440, 2005
Posted: 23 Jan 2003 Last Revised: 04 Feb 2009
University of Central Florida, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management

Abstract:

Sales force, Training, Compensation, Optimal control