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Sanjog Misra

University of Chicago - Booth School of Business

Professor

5807 South Woodlawn Avenue

Chicago, IL 60637

United States

  • University of Chicago - Booth School of Business

SCHOLARLY PAPERS

18

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4,224

CITATIONS
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in Total Papers Citations

41

Scholarly Papers (18)

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1.

Contract Duration: Evidence from Franchise Contracts

Simon School of Business Working Paper No. FR 03-08
Number of pages: 36 Posted: 10 Mar 2003
James A. Brickley, Sanjog Misra and R. Lawrence Van Horn
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Vanderbilt University - Strategy and Business Economics
Downloads 753 (25,580)
Citation 10

Abstract:

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Contract Duration, Asset Specificity, Contracting Costs, Franchising

2.

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation

Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Number of pages: 56 Posted: 18 Sep 2009 Last Revised: 17 Feb 2011
Sanjog Misra and Harikesh Nair
University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 582 (35,104)
Citation 12

Abstract:

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Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling

3.

Scalable Price Targeting

Downloads 451 ( 56,898)

Scalable Price Targeting

Number of pages: 47 Posted: 26 Jun 2017 Last Revised: 27 Aug 2017
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 443 (57,530)

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price discrimination, targeting, scalable price targeting, welfare, lasso regression, weighted likelihood bootstrap, data-mining, field experiment

Scalable Price Targeting

NBER Working Paper No. w23775
Number of pages: 47 Posted: 11 Sep 2017
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 8 (568,589)
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4.

Salesforce Design with Experience-Based Learning

Simon School of Business Working Paper No. OP 01-01
Number of pages: 32 Posted: 08 Sep 2001
Sanjog Misra, Edieal J. Pinker and Robert A. Shumsky
University of Chicago - Booth School of Business, Yale University School of Management and Tuck School of Business at Dartmouth
Downloads 323 (79,019)

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Salesforce Design, Marketing, Queues, Learning

5.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 28 Jun 2017
Harikesh Nair, Sanjog Misra, William Hornbuckle, Ranjan Mishra and Anand Acharya
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 226 (44,405)

Abstract:

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marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments

6.

Repositioning Dynamics and Pricing Strategy

Journal of Marketing Research, 49(6), 2012
Number of pages: 57 Posted: 15 Feb 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson, Sanjog Misra and Harikesh Nair
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 199 (97,951)
Citation 3

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Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart

7.

Disentangling Preferences and Learning in Brand Choice Models

Downloads 106 (233,219)
Citation 4

Disentangling Preferences and Learning in Brand Choice Models

Simon School Working Paper No. FR 11-27
Number of pages: 50 Posted: 18 Jun 2011
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester
Downloads 106 (234,506)
Citation 4

Abstract:

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Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Posted: 24 Oct 2012
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

Abstract:

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Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo

8.

Estimating Discrete Games

Marketing Science, Vol. 30, No. 6, pp. 997-1010, 2011
Number of pages: 33 Posted: 21 Mar 2011 Last Revised: 31 Jan 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 76 (227,187)
Citation 3

Abstract:

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discrete choice, game theory, strategic interaction

9.

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation

Stanford University Graduate School of Business Research Paper No. 14-09, Simon Business School Working Paper No. FR 14-03
Number of pages: 45 Posted: 23 Feb 2014
Øystein Daljord, Sanjog Misra and Harikesh Nair
University of Chicago, Booth School of Business, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 41 (215,899)

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10.

Enriching Interactions: Incorporating Outcome Data into Static Discrete Games

Quantitative Marketing and Economics, 10(1), pp. 1-26, 2012
Number of pages: 36 Posted: 10 Mar 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson and Sanjog Misra
University of Rochester - Simon Business School and University of Chicago - Booth School of Business
Downloads 41 (301,936)
Citation 9

Abstract:

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static discrete games, selection, non-parametric

11.

Targeted Undersmoothing

University of Zurich, Department of Economics, Working Paper No. 282
Number of pages: 42 Posted: 09 May 2018
Christian Hansen, Damian Kozbur and Sanjog Misra
University of Chicago - Booth School of Business, ETH Zurich - Department of Humanities, Social and Political Sciences and University of Chicago - Booth School of Business
Downloads 0 (528,856)

Abstract:

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model selection, sparsity, dense functionals, hypothesis testing, sensitivity analysis

12.

A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform

Stanford University Graduate School of Business Research Paper No. 18-11
Number of pages: 34 Posted: 03 Mar 2018
Reto Hofstetter, Harikesh Nair and Sanjog Misra
University of Lucerne - Faculty of Economics and Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 0 (294,906)

Abstract:

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Crowdsourcing, Image Comparison Algorithms, Computer Vision, Imitation, Innovation Con- Tests, Platforms, Learning

13.

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation

Number of pages: 64 Posted: 06 Feb 2018
Günter J. Hitsch and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 0 (64,830)

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Targeting, customer relationship management (CRM), causal inference, machine learning, field experiments

14.

Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

Number of pages: 69 Posted: 09 May 2017 Last Revised: 27 Jul 2017
Federico Bumbaca, Sanjog Misra and Peter E. Rossi
University of California - Irvine - Paul Merage School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 0 (183,563)

Abstract:

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distributed Markov Chain Monte Carlo, Bayesian hierarchical model

15.

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Posted: 17 Aug 2011
Michal Herzenstein, Sanjog Misra and Steven S. Posavac
University of Delaware, University of Chicago - Booth School of Business and Vanderbilt University - Marketing

Abstract:

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direct-to-consumer advertising, consumer behavior

16.

Scheduling Sales Force Training: Theory and Evidence

International Journal of Research in Marketing, Vol. 22 , pp. 427-440, 2005
Posted: 23 Jan 2003 Last Revised: 04 Feb 2009
Anand Krishnamoorthy, Sanjog Misra and Ashutosh Prasad
University of Central Florida, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management

Abstract:

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Sales force, Training, Compensation, Optimal control

17.

Exact MCMC for Choices from Menus -- Measuring Substitution and Complementarity among Menu Items

Number of pages: 61 Posted: 24 Apr 2017
Tetyana Kosyakova, Thomas Otter, Sanjog Misra and Christian Neuerburg
Goethe University Frankfurt - Marketing, Goethe University Frankfurt - Department of Marketing, University of Chicago - Booth School of Business and GfK SE
Downloads 71

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menu based choice, choice modeling, autologistic choice model, hierarchical Bayes

18.

Estimation of Sequential Search Models

Number of pages: 74
Jae Chung, Pradeep K. Chintagunta and Sanjog Misra
University of Chicago, Booth School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 0

Abstract:

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Consumer Search, Sequential Search