Sachin Gupta

Cornell University - Samuel Curtis Johnson Graduate School of Management

Henrietta Johnson Louis Professor of Management; and Professor of Marketing

Ithaca, NY 14853

United States

Cornell SC Johnson College of Business

Ithaca, NY 14850

United States

  • Cornell University - Samuel Curtis Johnson Graduate School of Management

  • Cornell SC Johnson College of Business

SCHOLARLY PAPERS

18

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7,620

TOTAL CITATIONS
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Top 8,757

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72

Scholarly Papers (18)

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1.

Pioneering Advantage in Generic Drug Competition

International Journal of Pharmaceutical and Healthcare Marketing 01/2014; 8(2)
Number of pages: 51 Posted: 20 Aug 2006 Last Revised: 05 Sep 2014
Yu Yu and Sachin Gupta
AIG and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 1,312 (32,724)
Citation 4

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Pharmaceuticals, generic drugs, market share models, pioneering advantage

2.

Handling Endogenous Regressors by Joint Estimation Using Copulas

Downloads 837 (61,979)
Citation 14

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 19-2012
Number of pages: 51 Posted: 20 Mar 2012 Last Revised: 27 Jun 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 837 (60,948)
Citation 14

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Endogeneity, Copula Method, Instrumental Variables, Two-Stage Least Squares, Linear Regression Model, Logit Model, Random Coefficient

Handling Endogenous Regressors by Joint Estimation Using Copulas

Marketing Science, Vol. 31, No. 4, 567-586, 2012, DOI: 10.1287
Posted: 18 Sep 2012
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

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endogeneity, copula method, instrumental variables, two-stage least squares, linear regression model, logit model, random coefficient

3.

A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data

Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of pages: 38 Posted: 16 May 2008
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 762 (70,060)
Citation 2

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Aggregate data, Brand Choice, Scanner Data

4.

Bayesian Synthetic Control Methods

Journal of Marketing Research (forthcoming)
Number of pages: 59 Posted: 09 Jun 2019 Last Revised: 19 Feb 2021
Sungjin Kim, Clarence Lee and Sachin Gupta
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick, Eisengard AI and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 619 (91,714)
Citation 2

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Synthetic Control, Treatment Effect, Bayesian Estimation, Soda Tax

5.

Modeling Preferences for Common Attributes in Multi-Category Brand Choice

Number of pages: 45 Posted: 28 Dec 2003
Vishal P. Singh, Karsten T. Hansen and Sachin Gupta
GSIA, Carnegie Mellon University, Northwestern University - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 607 (93,852)
Citation 13

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Brand choice, panel data, multicategory, Bayesian statistics

6.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie H. Mortimer, Gustavo Vulcano and Fanyin Zheng
Universidad de Chile, University of Chile, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 561 (103,647)
Citation 2

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

7.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of pages: 34 Posted: 30 Jan 2008
Jean-Pierre Dubé and Sachin Gupta
University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 384 (162,761)
Citation 3

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pricing, promotion, retailing, pass-through, econometric models, channels of distribution,

8.

The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications

International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of pages: 40 Posted: 11 Apr 2011 Last Revised: 19 Sep 2014
Qiang Liu and Sachin Gupta
Mitchell E. Daniels, Jr School of Business, Purdue University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 370 (169,592)
Citation 4

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advertising, pharmaceuticals, health care, DTCA, econometrics

9.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Peking University - Guanghua School of Management
Downloads 335 (189,005)
Citation 15

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

10.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Mitchell E. Daniels, Jr School of Business, Purdue University, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 291 (219,580)
Citation 9

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Choice Models, Invariant Proportion of Substitution, Random Coefficient Logit, Generalized Extreme Value, Spillover

11.

A Micro-level Diffusion Model for New Drug Adoption

Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of pages: 31 Posted: 05 Apr 2011 Last Revised: 16 Sep 2012
Qiang Liu and Sachin Gupta
Mitchell E. Daniels, Jr School of Business, Purdue University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 279 (229,354)

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12.

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Downloads 275 (232,725)

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming, Johnson School Research Paper Series No. 42-2011
Number of pages: 36 Posted: 22 Sep 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 144 (423,177)

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum Likelihood, Generalized Method of Moments

Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data

Empirical Economics, Forthcoming
Number of pages: 35 Posted: 23 Jul 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 131 (457,035)

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random coefficients, logit model, endogeneity, heterogeneity, simulated maximum likelihood, generalized method of moments

13.

Modeling Endogenous Social Effects: A Study of M.B.A. Student Summer Internship Application Choices

Johnson School Research Paper Series No. #35-09
Number of pages: 36 Posted: 18 Jun 2009 Last Revised: 28 Jul 2009
Tong Tony Bao, Sachin Gupta and Vrinda Kadiyali
Long Island University - C.W. Post Campus, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 258 (248,311)
Citation 1

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interdependent preferences, endogenous social effects, choice model, negative social effects, congestion in choice, equilibrium models, structural models

14.

Forecasting Sales of New and Existing Products Using Consumer Reviews: A Random Projections Approach

International Journal of Forecasting, Forthcoming
Number of pages: 40 Posted: 27 Aug 2015
Matthew Schneider and Sachin Gupta
Northwestern University - Integrated Marketing Communications Program and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 235 (272,364)

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Big data, forecasting, consumer reviews, textual data, random projections

15.

The Recoverability of Segmentation Structure from Store-Level Aggregate Data

Journal of Marketing Research, Forthcoming
Number of pages: 37 Posted: 29 Mar 2004
Anand V. Bodapati and Sachin Gupta
University of California, Los Angeles (UCLA) - Anderson School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 182 (346,166)

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Aggregation, latent class model, logit model, choice model, segmentation, panel data

16.

Managing Members, Donors, and Member-Donors for Effective Non-profit Fundraising

Journal of Marketing (Forthcoming)
Number of pages: 63 Posted: 29 Mar 2021
Sungjin Kim, Sachin Gupta and Clarence Lee
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick, Cornell University - Samuel Curtis Johnson Graduate School of Management and Eisengard AI
Downloads 170 (367,671)

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Charitable Giving, Nonprofit, Fundraising Capabilities, Bayesian Estimation, Gaussian Process, Choice Models

17.

A Regime-Switching Model of Cyclical Category Buying

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of pages: 29 Posted: 27 Jan 2011 Last Revised: 01 Feb 2011
Sungho Park and Sachin Gupta
Arizona State University (ASU) - W.P. Carey School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 143 (424,921)
Citation 3

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Random Coefficients, Logit Model, Endogeneity, Heterogeneity, Simulated Maximum, Likelihood, Brand Choice, Scanner Data

18.

Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3.

CentER Discussion Paper No. 2003-05
Posted: 14 May 2004
Sachin Gupta, Harald J. van Heerde and Dick R. Wittink
Cornell University - Samuel Curtis Johnson Graduate School of Management, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)

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Sales promotions, brand switching, household data, choice models, purchase incidence models, purchase quantity models, elasticities