Srinivas Tunuguntla

University of Wisconsin - Madison - Department of Marketing

United States

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T-Patterns in Business

Number of pages: 42 Posted: 13 Nov 2017
Neeraj Arora, Glenn Fung and Srinivas Tunuguntla
University of Wisconsin - Madison - Department of Marketing, American Family Insurance and University of Wisconsin - Madison - Department of Marketing
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Abstract:

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journey map, path-to-purchase, machine learning, classification, time pattern, algorithm