Gerald J. Gorn

Hong Kong Polytechnic University - Faculty of Business

9/F, Li Ka Shing Tower

The Hong Kong Polytechnic University

Hong Kong, Hung Hom, Kowloon M923

China

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 29,159

SSRN RANKINGS

Top 29,159

in Total Papers Downloads

2,416

SSRN CITATIONS
Rank 36,722

SSRN RANKINGS

Top 36,722

in Total Papers Citations

10

CROSSREF CITATIONS

11

Scholarly Papers (8)

1.

Roses are Red and Violets are Blue - Everywhere? Cultural Differences and Universals in Color Preference and Choice Among Consumers and Marketing Managers

Sauder School of Business Working Paper
Number of pages: 42 Posted: 24 Mar 2003
INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business and Hong Kong Polytechnic University - Faculty of Business
Downloads 1,018 (30,997)
Citation 4

Abstract:

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2.

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Sauder School of Business Working Paper
Number of pages: 39 Posted: 25 Feb 2003
INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business and University of Colorado at Boulder - Department of Marketing
Downloads 994 (32,027)

Abstract:

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3.

Download Times on the Internet: Does Being Relaxed Make Time Go Faster?

Number of pages: 30 Posted: 28 Oct 2002
Hong Kong Polytechnic University - Faculty of Business, INSEAD - Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Dentsu Group
Downloads 168 (243,420)

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4.
Downloads 145 (274,832)
Citation 6

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011
Number of pages: 45 Posted: 04 Jan 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University - Faculty of Business
Downloads 94 (376,303)
Citation 2

Abstract:

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Relaxation, Willingness-to-Pay, Affect, Judgmment, Decision Making, Construal Level Theory

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Number of pages: 49 Posted: 17 Nov 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University - Faculty of Business
Downloads 51 (524,121)
Citation 1

Abstract:

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5.

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Journal of Consumer Research, Vol. 35, No. 3, 2008
Number of pages: 14 Posted: 08 Mar 2014
Gerald J. Gorn, Yuwei Jiang and Gita Johar
Hong Kong Polytechnic University - Faculty of Business, Hong Kong Polytechnic University and Columbia University - Columbia Business School, Marketing
Downloads 73 (432,994)
Citation 4

Abstract:

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Brand, Public Relations, Trait Inferences, Babyface, Crisis

6.

Insufficient Sleep and Price Sensitivity

Number of pages: 57 Posted: 05 May 2022
Tsinghua University - School of Economics & Management, University of British Columbia (UBC) - Sauder School of Business, The University of Hong Kong, Hong Kong Polytechnic University - Faculty of Business and University of British Columbia (UBC) - Sauder School of Business
Downloads 18 (709,531)

Abstract:

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lack of sleep, sleepiness, physiological factors, price sensitivity, sunset time

7.

Coping with Condom Embarrassment

Psychology Health Medical. 2006 Feb;11(1):70-9., University of Alberta School of Business Research Paper No. 2013-1102
Posted: 29 Mar 2019
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, University of British Columbia (UBC) - Sauder School of Business and Hong Kong Polytechnic University - Faculty of Business

Abstract:

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8.

Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries

AIDS Care, 2008, 20(5) 553-559
Posted: 09 Mar 2014
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business, University of British Columbia (UBC), Korea University Business School and Hong Kong Polytechnic University

Abstract:

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Condoms, Acquisition, AIDS, Embarrassment, Coping, Sexcual Behavior