Author Page for Gerald J. Gorn

Roses are Red and Violets are Blue - Everywhere? Cultural Differences and Universals in Color Preference and Choice Among Consumers and Marketing Managers

Sauder School of Business Working Paper

Number of pages: 42 Posted: 24 Mar 2003

Amitava Chattopadhyay, Peter R. Darke and Gerald J. Gorn

INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business and Hong Kong Polytechnic University - Faculty of Business

Downloads 1,236 (36,277)

Citation 4

Abstract:

2.

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Sauder School of Business Working Paper

Number of pages: 39 Posted: 25 Feb 2003

Amitava Chattopadhyay, Darren W. Dahl, Gerald J. Gorn and Page Moreau

INSEAD - Marketing, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business and University of Colorado at Boulder - Department of Marketing

Downloads 1,017 (48,074)

Abstract:

3.

Relaxation Increases Monetary Valuations

Downloads 239 (272,968)

Citation 3

2

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011

Number of pages: 45 Posted: 04 Jan 2011

Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn

Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University - Faculty of Business

Downloads 135 (455,004)

Citation 2

Abstract:

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011

Number of pages: 49 Posted: 17 Nov 2011

Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn

Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University - Faculty of Business

Downloads 104 (558,948)

Citation 1

Abstract:

4.

Download Times on the Internet: Does Being Relaxed Make Time Go Faster?

Number of pages: 30 Posted: 28 Oct 2002

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta and Shashank Tripathi

Hong Kong Polytechnic University - Faculty of Business, INSEAD - Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Dentsu Group

Downloads 197 (328,156)

Abstract:

5.

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Journal of Consumer Research, Vol. 35, No. 3, 2008

Number of pages: 14 Posted: 08 Mar 2014

Gerald J. Gorn, Yuwei Jiang and Gita Johar

Hong Kong Polytechnic University - Faculty of Business, Hong Kong Polytechnic University and Columbia University - Columbia Business School, Marketing

Downloads 120 (498,165)

Citation 8

Abstract:

6.

Coping with Condom Embarrassment

Psychology Health Medical. 2006 Feb;11(1):70-9., University of Alberta School of Business Research Paper No. 2013-1102

Posted: 29 Mar 2019

Sarah Moore, Darren W. Dahl, Charles Weinberg and Gerald J. Gorn

University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, University of British Columbia (UBC) - Sauder School of Business and Hong Kong Polytechnic University - Faculty of Business

Abstract:

7.

Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries

AIDS Care, 2008, 20(5) 553-559

Posted: 09 Mar 2014

Sarah Moore, Darren W. Dahl, Gerald J. Gorn, Charles Weinberg, Jongwon Park and Yuwei Jiang

University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, Hong Kong Polytechnic University - Faculty of Business, University of British Columbia (UBC), Korea University Business School and Hong Kong Polytechnic University

Gerald J. Gorn

Hong Kong Polytechnic University - Faculty of Business

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Scholarly Papers (7)

Roses are Red and Violets are Blue - Everywhere? Cultural Differences and Universals in Color Preference and Choice Among Consumers and Marketing Managers

Abstract:

Understanding the Roles of Intrinsic Motivation, Monetary Rewards, and Creative-Thinking Skills in New Product Design

Abstract:

Relaxation Increases Monetary Valuations

Relaxation Increases Monetary Valuations

Abstract:

Relaxation Increases Monetary Valuations

Abstract:

Download Times on the Internet: Does Being Relaxed Make Time Go Faster?

Abstract:

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Abstract:

Coping with Condom Embarrassment

Abstract:

Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries

Abstract: