A. V. Muthukrishnan

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Associate Professor

Department of Marketing

Clear Water Bay, Kowloon

Hong Kong

SCHOLARLY PAPERS

3

DOWNLOADS

500

SSRN CITATIONS
Rank 38,799

SSRN RANKINGS

Top 38,799

in Total Papers Citations

23

CROSSREF CITATIONS

3

Scholarly Papers (3)

1.

Consumer Search: Not Enough or Too Much?

Hong Kong University of Science & Technology Marketing Working Paper
Number of pages: 41 Posted: 11 Dec 2001
Rami Zwick, Amnon Rapoport, Alison King Lo and A. V. Muthukrishnan
University of California, Riverside, University of Arizona, Karl Eller Professor of Management and Policy (deceased), Massachusetts Institute of Technology (MIT) - Sloan School of Management and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 236 (245,320)
Citation 17

Abstract:

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Search Behavior, Sequential Choice Models, Information Processing

2.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014
A. V. Muthukrishnan and Luc Wathieu
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads 192 (297,090)
Citation 16

Abstract:

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branding, brand choice, consumer behavior, decision making under uncertainty

3.

Boundedly Rational Expectations in Insurance Decision Making: Experimental and Field Evidence

Number of pages: 44 Posted: 22 Jun 2013
Robin Chark, Vincent Mak and A. V. Muthukrishnan
National University of Singapore - Department of Marketing, University of Cambridge - Cambridge Judge Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 72 (609,786)

Abstract:

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insurance, rational expectations, cursedness, bounded rationality, behavioral economics