A. V. Muthukrishnan

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Associate Professor

Department of Marketing

Clear Water Bay, Kowloon

Hong Kong

SCHOLARLY PAPERS

3

DOWNLOADS

370

CITATIONS
Rank 17,474

SSRN RANKINGS

Top 17,474

in Total Papers Citations

19

Scholarly Papers (3)

1.

Consumer Search: Not Enough or Too Much?

Hong Kong University of Science & Technology Marketing Working Paper
Number of pages: 41 Posted: 11 Dec 2001
Rami Zwick, Amnon Rapoport, Alison King Lo and A. V. Muthukrishnan
University of California, Riverside, University of Arizona - Eller College of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 177 (136,569)
Citation 18

Abstract:

Search Behavior, Sequential Choice Models, Information Processing

2.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014
A. V. Muthukrishnan and Luc Wathieu
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads 139 (165,916)
Citation 1

Abstract:

branding, brand choice, consumer behavior, decision making under uncertainty

3.

Boundedly Rational Expectations in Insurance Decision Making: Experimental and Field Evidence

Number of pages: 44 Posted: 22 Jun 2013
Robin Chark, Vincent Mak and A. V. Muthukrishnan
National University of Singapore - Department of Marketing, University of Cambridge - Judge Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 26 (390,462)

Abstract:

insurance, rational expectations, cursedness, bounded rationality, behavioral economics