Mengze Shi

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Assistant Professor

Clear Water Bay, Kowloon

University of Toronto - Rotman School of Management

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

SCHOLARLY PAPERS

15

DOWNLOADS
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Top 18,455

in Total Papers Downloads

5,089

SSRN CITATIONS
Rank 15,815

SSRN RANKINGS

Top 15,815

in Total Papers Citations

84

CROSSREF CITATIONS

6

Scholarly Papers (15)

1.

Product and Pricing Decisions in Crowdfunding

Rotman School of Management Working Paper No. 2405552
Number of pages: 42 Posted: 08 Mar 2014 Last Revised: 07 Sep 2014
Ming Hu, Xi Li and Mengze Shi
University of Toronto - Rotman School of Management, The University of Hong Kong - School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 1,144 (35,109)
Citation 25

Abstract:

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crowdfunding; product line design; price discrimination

2.

Consumer Value-Maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation

Review of Marketing Science WP No. 20021137
Number of pages: 36 Posted: 07 May 2002
Ajay Kalra and Mengze Shi
Carnegie Mellon University and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 699 (69,045)
Citation 2

Abstract:

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Sales promotion, prospect theory, customer loyalty

3.

Simultaneous versus Sequential Group-Buying Mechanisms

Management Science, 59(12), 2805-2822
Number of pages: 40 Posted: 13 Jun 2011 Last Revised: 08 Mar 2014
Ming Hu, Mengze Shi and Jiahua Wu
University of Toronto - Rotman School of Management, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Imperial College Business School
Downloads 647 (76,252)
Citation 13

Abstract:

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group buying, assurance contract, mechanism design, Bayesian equilibrium, rational expectations equilibrium

4.

Threshold Effects in Online Group Buying

Rotman School of Management Working Paper No. 2176554
Number of pages: 28 Posted: 15 Nov 2012 Last Revised: 06 Dec 2013
Jiahua Wu, Mengze Shi and Ming Hu
Imperial College Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and University of Toronto - Rotman School of Management
Downloads 490 (107,857)
Citation 15

Abstract:

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Threshold effect, Group buying

5.

Money Talks: Field Experiment Evidence Regarding Online Referral Propensities

Number of pages: 42 Posted: 21 Jan 2007
Mengze Shi and Andrea C. Wojnicki
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and University of Toronto
Downloads 356 (155,777)

Abstract:

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word-of-mouth, referral reward programs, opinion leadership, Internet marketing, field experiment

6.

Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market

Number of pages: 41 Posted: 12 May 2021 Last Revised: 26 May 2023
Xiaolin Li, Mengze Shi and Clarice Zhao
LSE- Department of Management, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and McGill University - Desautels Faculty of Management
Downloads 269 (209,201)
Citation 1

Abstract:

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Mass Creativity, Quantity-Based Commission Plan, Platform-Based Markets, Complementarity

7.

S-Shaped Incentive Schemes and Pay Caps

Number of pages: 41 Posted: 05 Apr 2011
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 264 (213,122)
Citation 1

Abstract:

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agency theory; pay fairness; sales force compensation; pay caps

8.

Prosocial Spectrum of Crowdfunding Projects

Number of pages: 36 Posted: 14 Oct 2020
Wanjiang Deng, Ming Hu, Mengze Shi and Jiahua Wu
National University of Singapore - NUS Business School, University of Toronto - Rotman School of Management, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Imperial College Business School
Downloads 216 (258,861)
Citation 1

Abstract:

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Crowdfunding, Prosocial Funding, Prosocial Spectrum, Communal Relationship, Fair-Exchange Relationship

9.

Rise and Fall of Stars: Investigating the Evolution of Star Status in Professional Team Sports

Number of pages: 45 Posted: 18 May 2011
Yupin Yang and Mengze Shi
Beedie School of Business, Simon Fraser University and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 203 (274,171)
Citation 1

Abstract:

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Celebrity Brand, Star Athletes, Sports Marketing, Tobit Regression, Hazard Model

10.

When Gray Markets Have Silver Linings: All-Unit Discounts, Gray Markets and Channel Management

Manufacturing & Service Operations Management, 2013, 15(2), 250–262
Number of pages: 33 Posted: 02 Sep 2010 Last Revised: 11 Aug 2013
Ming Hu, Michael Pavlin and Mengze Shi
University of Toronto - Rotman School of Management, Wilfrid Laurier University - School of Business & Economics and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 194 (285,641)
Citation 3

Abstract:

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gray markets, channel management, inventory, quantity discounts, supplier pricing

11.

A Dyad Model of Calling Behaviour with Tie Strength Dynamics

NET Institute Working Paper No. 09-12
Number of pages: 47 Posted: 04 Oct 2009 Last Revised: 13 Oct 2009
Mengze Shi, Botao Yang and Jeongwen Chiang
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Southern California - Marshall School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 180 (305,432)

Abstract:

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Social Network, Tie-strength, Reciprocity, Wireless Phone Service

12.

Managing Project Selection Through Contract Design

Rotman School of Management Working Paper No. 3077351
Number of pages: 50 Posted: 29 Nov 2017
Ying Bao, Mengze Shi and Ajay Kalra
University of Illinois at Urbana-Champaign - Department of Business Administration, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Carnegie Mellon University
Downloads 152 (353,126)

Abstract:

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New Product Development, Incentive Mechanisms, Moral Hazard, Managerial Manipulation

13.

An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content

HKUST Business School Research Paper No. 2023-123
Number of pages: 41 Posted: 04 Jul 2023 Last Revised: 22 Sep 2023
Clarice Zhao, Nitin Mehta and Mengze Shi
McGill University - Desautels Faculty of Management, University of Toronto - Rotman School of Management and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 140 (377,042)

Abstract:

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release strategy, serialized content, digital platform

14.

Predictive Accuracy, Search Intensity, and Personalized Advertising

Number of pages: 41 Posted: 11 Dec 2022
Zirou Chen and Mengze Shi
Rotman School of Management, University of Toronto and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 135 (387,811)

Abstract:

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Predictive technology, Product recommendation, Search, Personalized advertising

15.

Frequency Loyalty Programs in an Asymmetric Duopoly Market: Theoretical and Empirical Investigations

Posted: 09 Oct 2010
Mengze Shi
Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Abstract:

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frequency loyalty programs, network externality, switching costs, field experiment