Huanhuan Shi

University of Nebraska at Lincoln - Department of Marketing

United States

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Scholarly Papers (1)

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Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Mays Business School Research Paper No. 3071616, Kenan Institute of Private Enterprise Research Paper Forthcoming
Number of pages: 57 Posted: 17 Nov 2017 Last Revised: 30 Jan 2019
Huanhuan Shi, Rajdeep Grewal and Shrihari Sridhar
University of Nebraska at Lincoln - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Texas A&M University - Department of Marketing
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Abstract:

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advertising spending, voluntary disclosure, herding