Adam Leary

CBS Interactive

VP

235 2nd St

San Francisco , CA 94105

United States

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 38,241

SSRN RANKINGS

Top 38,241

in Total Papers Downloads

1,777

SSRN CITATIONS
Rank 47,210

SSRN RANKINGS

Top 47,210

in Total Papers Citations

11

CROSSREF CITATIONS

3

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 44 Posted: 06 Dec 2017 Last Revised: 29 Sep 2019
Hana Choi, Carl F. Mela, Santiago Balseiro and Adam Leary
University of Rochester - Simon Business School, Duke University - Fuqua School of Business, Columbia University - Columbia Business School, Decision Risk and Operations and CBS Interactive
Downloads 1,777 (13,467)
Citation 14

Abstract:

Loading...

Display Advertising, Literature Review, Real-Time Buying, Programmatic Buying, Real-Time Bidding