Adam Leary

CBS Interactive

VP

235 2nd St

San Francisco , CA 94105

United States

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Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 44 Posted: 06 Dec 2017 Last Revised: 29 Sep 2019
Hana Choi, Carl F. Mela, Santiago Balseiro and Adam Leary
University of Rochester - Simon Business School, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
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Display Advertising, Literature Review, Real-Time Buying, Programmatic Buying, Real-Time Bidding