Nicholas Ashill

American University of Sharjah

P.O. Box 26666

Sharjah

United Arab Emirates

SCHOLARLY PAPERS

4

DOWNLOADS

205

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Measuring Brand Charisma: An Exploratory Study of Luxury Brand Consumers

2018 Annual Meeting of the Decision Sciences Institute Proceedings, 1074-1093
Number of pages: 20 Posted: 02 Apr 2019
Nicholas Ashill, Rania W Semaan and Paul Williams
American University of Sharjah, American University of Sharjah and Zayed University - College of Business
Downloads 124 (281,113)

Abstract:

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brand charisma, luxury consumers, exploratory, conceptual domain

2.

Sophisticated, Iconic and Magical: A Qualitative Analysis of Brand Charisma

Journal of Retailing and Consumer Services, 49 (July), 102 - 113, Forthcoming
Number of pages: 43 Posted: 08 May 2019
Rania W Semaan, Nicholas Ashill and Paul Williams
American University of Sharjah, American University of Sharjah and Zayed University - College of Business
Downloads 43 (505,258)

Abstract:

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Brand Charisma; Exploratory; Charismatic Leadership Theory; Luxury

3.

The Effects of Social Ties on Innovation Behavior and New Product Performance: The Moderating Role of Market and Institutional Environments

Number of pages: 31 Posted: 19 Dec 2018
Volkan Yeniaras, Ilker Kaya and Nicholas Ashill
American University of Sharjah, American University of Sharjah - School of Business and Management and American University of Sharjah
Downloads 25 (602,585)

Abstract:

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exploratory innovation, exploitative innovation, demand uncertainty, technological turbulence, competitive intensity, government support, institutional environment, new product performance

4.

The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region

Journal of Retailing and Consume Services, 51 (November), 165-175
Number of pages: 38 Posted: 01 Apr 2019 Last Revised: 20 Jun 2019
Rania W Semaan, Val Lindsay, Nicholas Ashill and Paul Williams
American University of Sharjah, affiliation not provided to SSRN, American University of Sharjah and affiliation not provided to SSRN
Downloads 13 (688,342)

Abstract:

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Luxury Consumption, Social Role Theory, Gender Roles, Arab Culture, Arab Consumers