Núria Agell

ESADE Business School

Av. de Pedralbes, 60-62

Barcelona, 08034

Spain

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Scholarly Papers (1)

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Colors and Brand Personality: Shades of Blue for Competent Cosmetic Brands

European Working Group 'Multiple Criteria Decision Aiding' Series 3, nº36, Fall 2017
Number of pages: 4 Posted: 06 Dec 2017
Mohammad Ghaderi and Núria Agell
Universitat Pompeu Fabra - Department of Economics and Business and ESADE Business School
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Abstract:

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Branding, Colour, Decision Analysis, Perception