Wayne Taylor

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

1

DOWNLOADS

58

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Leveraging Loyalty Programs Using Competitor Based Targeting

Wharton Customer Analytics Research Paper, SMU Cox School of Business Research Paper No. 19-10
Number of pages: 32 Posted: 22 Apr 2019
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 58 (375,724)

Abstract:

Loading...

loyalty programs, predictive analytics, spatial models, retail competition, machine learning