Prithwiraj Mukherjee

Indian Institute of Management (IIMB), Bangalore

Bannerghatta Road

Bangalore, Karnataka 560076

India

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Influencer Marketing with Fake Followers

IIM Bangalore Research Paper No. 580
Number of pages: 45 Posted: 26 Dec 2018 Last Revised: 17 Mar 2022
Abhinav Anand, Souvik Dutta and Prithwiraj Mukherjee
IIM Bangalore, Indraprastha Institute of Information Technology and Indian Institute of Management (IIMB), Bangalore
Downloads 1,280 (23,578)

Abstract:

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Digital marketing, social media, influencer marketing, fake followers, optimal control, contract theory, moral hazard.

2.

Import Tax Evasion in Cross-Border E-commerce

IIM Bangalore Research Paper No. 624
Number of pages: 28 Posted: 06 Oct 2020
Abhinav Anand, Souvik Dutta and Prithwiraj Mukherjee
IIM Bangalore, Indraprastha Institute of Information Technology and Indian Institute of Management (IIMB), Bangalore
Downloads 170 (254,014)

Abstract:

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Cross-border e-commerce, fraud, contract theory, optimal control