Balasubramanian Sivan

Google Inc., New York

111 8th Ave

New York, NY 10011

United States

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Scholarly Papers (1)

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Allocation and Price Guarantees in an Uncertain Internet Advertising Market

Number of pages: 49 Posted: 18 Dec 2017 Last Revised: 12 Jul 2018
Maxime Cohen, Antoine D├ęsir, Nitish Korula and Balasubramanian Sivan
New York University (NYU) - Leonard N. Stern School of Business, Columbia University - Department of Industrial Engineering and Operations Research (IEOR), Google Inc. and Google Inc., New York
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Abstract:

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Online ads, guaranteed contracts, risk aversion, auctions, revenue management