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Kevin R. Roberts

Kansas State University - Hospitality Management, Human Ecology

Associate Professor; Director, Hospitality Management Program

119 Justin Hall

1324 Lovers Lane

Manhattan, KS 66502

United States

http://www.he.k-state.edu/hm/faculty-staff/kevrob/

  • Kansas State University - Hospitality Management, Human Ecology

    • Email
    • Tel: 7855322399
    • Fax: 7855325504
SCHOLARLY PAPERS

2

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184

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Scholarly Papers (2)

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1.

Abstraction Representation in Destination Brand Equity: A Multigroup Mediation with Kansas Tourists

Number of pages: 34 Posted: 04 Jan 2018
Nai Lin and Kevin R. Roberts
US Army HQDA and Kansas State University - Hospitality Management, Human Ecology
Downloads 124 (580,653)

Abstract:

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PLS-MGA (Partial least square-multigroup analysis), Destination brand equity, Destination loyalty, Revisit intention

2.

Explaining Unobserved Heterogeneity of Food Safety Behavioral Intention: A Sequential Mixed Method Approach

Number of pages: 20 Posted: 07 Dec 2018
Nai Lin and Kevin R. Roberts
US Army HQDA and Kansas State University - Hospitality Management, Human Ecology
Downloads 60 (961,006)

Abstract:

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Heterogeneity Ratio, Descriptive Norms, Theory of Planned Behavior, Meta-Analyses, Explanatory Design