E. Nilay Kafali

RTI International

PO Box 12194

Research Triangle Park, 27709

United States

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Internet Use, Competition, and Geographical Rescoping in Yellow Pages Advertising

Number of pages: 36 Posted: 26 Dec 2017 Last Revised: 09 Feb 2019
Lesley Chiou, E. Nilay Kafali and Marc Rysman
Occidental College - Department of Economics, RTI International and Boston University - Department of Economics
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Abstract:

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Internet, competition, product positioning, price dispersion, geographical targeting