Young-Ei Kim

Seoul Digital University - Department of Business Administration

Professor

Seoul, 04157

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

11

DOWNLOADS

290

SSRN CITATIONS

1

CROSSREF CITATIONS

7

Scholarly Papers (11)

1.

Relationship between Corporate Image and Customer Loyalty in Mobile Communications Service Markets

African Journal of Business Management, Vol. 4, No. 18, pp. 4035-4041, 2010
Number of pages: 7 Posted: 15 Nov 2015 Last Revised: 22 Dec 2017
Young-Ei Kim and Jung Wan Lee
Seoul Digital University - Department of Business Administration and Anhui University of Finance and Economics
Downloads 126 (230,037)

Abstract:

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customer loyalty, marketing strategy, corporate image, service price, service quality, brand awareness

2.

Impact of Online Learning Self-Efficacy on Student Satisfaction from Online Higher Education

Journal of Customer Satisfaction Management, Vol. 11, No. 2, pp. 107-120, 2009
Number of pages: 13 Posted: 20 Dec 2017
Jung Wan Lee and Young-Ei Kim
Anhui University of Finance and Economics and Seoul Digital University - Department of Business Administration
Downloads 116 (244,633)
Citation 1

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Online Education, Information Technology, Computer Self-Efficacy, Student Satisfaction, Technology Acceptance Model

3.

Relationship between Brand Personality, Customer Satisfaction, and Brand Loyalty, and its Application to Branding Strategy

Journal of Customer Satisfaction Management, Vol. 10, No. 2, pp. 137-152
Number of pages: 16 Posted: 27 Dec 2017
Young-Ei Kim and Jung Wan Lee
Seoul Digital University - Department of Business Administration and Anhui University of Finance and Economics
Downloads 27 (493,866)

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Customer satisfaction, customer loyalty, brand personality, brand loyalty, branding strategy, marketing communications, mobile communications service

4.

Influence of E-Commerce Provider Environments on User Perceived Benefits and Adoption of E-Commerce

Korea Research Academy of Distribution Management Review, Vol. 12, No. 5, pp. 173-195, 2009
Number of pages: 23 Posted: 20 Dec 2017
Anhui University of Finance and Economics, Purdue University North Central and Seoul Digital University - Department of Business Administration
Downloads 13 (576,845)

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Information Technology, Electronic Commerce, Service Provider, Physical Environment, Perceived Benefits, E-Commerce Adoption, Marketing Strategy

5.

Critical Factors in Promoting Customer Acceptance of and Loyalty to Online Business Management Degree Programs

African Journal of Business Management, Vol. 5, No. 1, pp. 203-211, 2011
Number of pages: 9 Posted: 15 Nov 2015 Last Revised: 22 Dec 2017
Young-Ei Kim and Jung Wan Lee
Seoul Digital University - Department of Business Administration and Anhui University of Finance and Economics
Downloads 5 (629,272)

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online education, customer acceptance, customer loyalty, teaching quality, service quality, corporate image, marketing strategy

6.

Perceived Interaction in Online Classes and Technology Acceptance Model to Student Satisfaction

Journal of Distribution Science, Vol. 7, No. 3, pp. 25-48, 2009
Number of pages: 24 Posted: 20 Dec 2017
Jung Wan Lee and Young-Ei Kim
Anhui University of Finance and Economics and Seoul Digital University - Department of Business Administration
Downloads 3 (643,969)

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Technology Acceptance, Online Class, Student Satisfaction, Perceived Interaction, Participation, Communication Tool, Structural Equation Model

7.

Antecedents of Adopting Corporate Environmental Responsibility and Green Practices

Journal of Business Ethics (2018), Vol.148, No.2, pp.397–409, DOI:10.1007/s10551-016-3024-y
Posted: 29 Mar 2018
Jung Wan Lee, Young Min Kim and Young-Ei Kim
Anhui University of Finance and Economics, Seoul Cyber University and Seoul Digital University - Department of Business Administration

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Corporate Social Responsibility, Environmental Responsibility, Green Practices, Logistics Industry, Organizational Support, Social Expectations, Stakeholder Pressure

8.

Relationship between Brand Personality and the Personality of Consumers, and Its Application to Corporate Branding Strategy

Journal of Global Academy of Marketing Science, Vol.18, No.3, pp.27-57. DOI: 10.1080/12297119.2008.9707516
Posted: 27 Dec 2017
Young-Ei Kim, Jung Wan Lee and Young-Ki Lee
Seoul Digital University - Department of Business Administration, Anhui University of Finance and Economics and Sejong University - School of Business

Abstract:

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Brand personality, personality, consumer behavior, corporate brand, marketing communications, branding strategy, marketing strategy

9.

Personality Traits as Predictors of Service Quality Perception and Customer-Oriented Personnel of Logistics Organizations

Korea Logistics Review, Vol. 18, No. 2, pp. 173-200
Posted: 27 Dec 2017
Young-Ei Kim, Woong-Jin Kim and Jung Wan Lee
Seoul Digital University - Department of Business Administration, Independent and Anhui University of Finance and Economics

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logistics organizations, service marketing, human resources, logistics personnel, employee's personality, personality test, service quality perception, customer orientation

10.

Relationship between Perceived Service Quality and Technology Acceptance, and its Effect on Student Satisfaction in Online Education

Korea Research Academy of Distribution and Management Review, Vol. 13, No. 3, pp. 29-45
Posted: 27 Dec 2017
Jung Wan Lee and Young-Ei Kim
Anhui University of Finance and Economics and Seoul Digital University - Department of Business Administration

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online education, student satisfaction, technology acceptance, service quality, online interaction, feedback, student services

11.

Assessing the Effects of Personality Traits on the Service Quality of Korean Logistics Personnel

World Review of Entrepreneurship, Management and Sustainable Development, Vol. 5, No. 3, pp. 311-324, 2009; DOI: 10.1504/WREMSD.2009.026807
Posted: 20 Dec 2017 Last Revised: 22 Dec 2017
Young-Ei Kim, Simon Tai and Jung Wan Lee
Seoul Digital University - Department of Business Administration, Bang College of Business and Anhui University of Finance and Economics

Abstract:

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Logistics, Human Resource Management, Internal Marketing, Logistics Personnel, Personality Traits, Personality Test, Customer Orientation, Service Quality, SERVQUAL