James Cormier

Boston University - Department of Administrative Sciences

United States

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Effects of Customers’ Demographic Profile on Mobile Commerce Adoption

Journal of Distribution Science, Vol. 8, No. 1, pp. 5-11, 2010
Number of pages: 7 Posted: 20 Dec 2017
Jung Wan Lee and James Cormier
Anhui University of Finance and Economics and Boston University - Department of Administrative Sciences
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Abstract:

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e-Commerce, Mobile Commerce, Digital Divide, Internet Gender Issue, Technology Acceptance, Consumer Behavior, Online Shopping, Mobile Shopping, Marketing Strategy