David Abecassis

Independent

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Scholarly Papers (1)

1.

Convergence of TV and Digital Platforms: Increased Innovation and Competition for Advertisers’ Budgets

Analysys Mason, December 21, 2017
Number of pages: 41 Posted: 05 Jan 2018
David Abecassis, Yuliya Guitard and Michael Kende
Independent, Independent and Independent
Downloads 131 (219,883)

Abstract:

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Advertising, Digital Advertising, Digital, Television, Programmatic, Targeting