Helena M. Nobre

University of Aveiro - DEGEIT, GOVCOPP

Assistant Professor

Campus Universitário de Santiago

Aveiro, 3810-193

Portugal

SCHOLARLY PAPERS

3

DOWNLOADS

21

CITATIONS

0

Scholarly Papers (3)

1.

The Concept of Luxury Brands and the Relationship Between Consumer and Luxury Brands

Kip Becker, Jung Wan Lee, Helena M. Nobre / Journal of Asian Finance, Economics and Business Vol 5 No 3 (2018) 51-63
Number of pages: 14 Posted: 10 Oct 2018
Kip Becker, Jung Wan Lee and Helena M. Nobre
Boston University - Department of Administrative Sciences, Boston University - Department of Administrative Sciences and University of Aveiro - DEGEIT, GOVCOPP
Downloads 21 (509,558)

Abstract:

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Luxury Brand, Luxury Product, Brand Personality, Consumer Behavior, Brand Strategy

2.

The New e-Ccommerce Freeloaders: Effects on Consumer Behavior and Decision Making

International Journal of Technology Marketing, Vol. 5, No. 4, pp. 291-302, 2010; DOI: 10.1504/IJTMKT.2010.039732
Posted: 20 Dec 2017 Last Revised: 22 Dec 2017
Kip Becker, Jung Wan Lee and Helena M. Nobre
Boston University - Department of Administrative Sciences, Boston University - Department of Administrative Sciences and University of Aveiro - DEGEIT, GOVCOPP

Abstract:

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e-Commerce, Freeloaders, Consumer Behaviour, Internet Buying, Internet, Portugal, Korea, Turkey, USA

3.

Impact of Culture on Online Management Education

Cross Cultural Management - An International Journal, Vol.19, No.3, pp. 399-420. DOI: 10.1108/13527601211247116
Posted: 15 Nov 2015 Last Revised: 22 Dec 2017
Jung Wan Lee, Kip Becker and Helena M. Nobre
Boston University - Department of Administrative Sciences, Boston University - Department of Administrative Sciences and University of Aveiro - DEGEIT, GOVCOPP

Abstract:

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Culture, international behavior, online, management training