Pieter Verhallen

Maastricht University - Department of Marketing

Maastricht NL, 6200 MD

Netherlands

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1.

Norms in Behavioral Interventions: Peer or Anchoring Effects?

Number of pages: 18 Posted: 11 Jan 2018
Maastricht University - Department of Marketing, Maastricht University, Maastricht University - School of Business and Economics - Department of Finance and Maastricht University
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Citation 1

Abstract:

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Social Norms, Peer Effects, Heuristics, Anchoring, Financial Decision-making, Consumer Behavior, Financial Services