Gaby Odekerken-Schröder

Maastricht University

P.O. Box 616

Maastricht, 6200MD

Netherlands

SCHOLARLY PAPERS

1

DOWNLOADS

75

CITATIONS

0

Scholarly Papers (1)

1.

Norms in Behavioral Interventions: Peer or Anchoring Effects?

Number of pages: 18 Posted: 11 Jan 2018
Pieter Verhallen, Elisabeth Brüggen, Thomas Post and Gaby Odekerken-Schröder
Maastricht University - Department of Marketing, Maastricht University, Maastricht University - School of Business and Economics - Department of Finance and Maastricht University
Downloads 75 (309,755)

Abstract:

Loading...

Social Norms, Peer Effects, Heuristics, Anchoring, Financial Decision-making, Consumer Behavior, Financial Services