Gaby Odekerken-Schröder

Maastricht University

P.O. Box 616

Maastricht, Limburg 6200MD

Netherlands

  • Maastricht University

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Norms in Behavioral Interventions: Peer or Anchoring Effects?

Number of pages: 21 Posted: 11 Jan 2018 Last Revised: 13 Jan 2020
Pieter Verhallen, Elisabeth Brüggen, Thomas Post and Gaby Odekerken-Schröder
Maastricht University - Department of Marketing, Maastricht University, Maastricht University - School of Business and Economics - Department of Finance and Maastricht University
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Citation 2

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Social Norms, Peer Effects, Heuristics, Anchoring, Financial Decision-making, Consumer Behavior, Financial Services